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Dior fends off bad Galliano press with Natalie Portman campaign

March 8, 2011

 

By Rachel Lamb

dior-natalie-185What better way to steer focus away from all the hoopla around John Galliano than to have an ad with Natalie Portman in a steamy encounter with a handsome gentleman?

Using digital advertising channels such as Facebook, Twitter and YouTube, Dior has just released a new campaign with Ms. Portman promoting the Miss Dior Cherie fragrance. Advertising experts have long stressed the importance of the Internet and social media as ways to effectively control the damage caused by an embarrassing company moment.

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