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Dior finds fragrant source of transparency in Web documentaries

November 20, 2015

Still from Dior's Quest of Essences Still from Dior's Quest of Essences

 

By Jen King

France’s Christian Dior is setting out on a “quest for essences” in a Web documentary series exploring the relationship between the land, people and raw materials that contribute to its fragrances.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. What real-time branding means for luxury brands
  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
  10. Top 10 luxury branding efforts of Q2
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