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Fragrance and personal care

Dior goes backstage in new video tutorial campaign

April 14, 2020

Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior

 

By Dianna Dilworth

French fashion house Christian Dior is introducing a new eye palette with a range of Rosewood Shades, including a primer and a metallic top coat, to its Dior Backstage line and is using online video tutorials to promote the new products.

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  1. Moschino allows consumers to shop the runway during live-stream
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  5. Chloé fetes iconic anniversary collection via video series
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