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Dior microsite explains history, biology of ingredients in new product

January 16, 2015

Bottle of the Dior Capture Totale Le Sérum Bottle of the Dior Capture Totale Le Sérum

 

By Kay Sorin

French fashion house Dior is releasing its new Capture Totale Le Sérum with a microsite that allows consumers to learn as much as possible about the product before purchasing it.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. What real-time branding means for luxury brands
  9. How luxury brands can get ecommerce action from deep-pocketed baby boomers
  10. Top 10 luxury branding efforts of Q2
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