Columns
August 1, 2016
Eric Olafson is senior vice president of store solutions at Demandware
{"ct":"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","iv":"ddc61df57ee853fbe8470a1a0e412cc6","s":"f20aa1f4761d2af2"}
Share your thoughts. Click here