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Mobile

Dolce & Gabbana dresses marketing strategy with mobile

August 26, 2009

 

By Giselle Tsirulnik

dgLuxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.

The "D&G Fashion Channel" application is available in the iPhone App Store and its concept is to provide a new way of interaction with the D&G audience. The company is using mobile as a means of “following users in their real life.”

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  3. Savannah College of Art and Design debuts SCAD LUXE research center
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  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
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