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Mobile

Dolce & Gabbana dresses marketing strategy with mobile

August 26, 2009

 

By Giselle Tsirulnik

dgLuxury fashion brand Dolce & Gabbana is using mobile as a direct communication channel between the company and its customers.

The "D&G Fashion Channel" application is available in the iPhone App Store and its concept is to provide a new way of interaction with the D&G audience. The company is using mobile as a means of “following users in their real life.”

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  1. Marriott’s Luxury Group launches artist residency program
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  3. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  4. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  5. UK’s MatchesFashion withdraws offending swimwear with Hindu gods pictured front and back
  6. Global luxury market to grow by up to 4pc in 2026: Kearney
  7. Relationships are the new currency in luxury sales
  8. How can brands leverage WeChat to build DTC ecommerce in China?
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
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