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Feb. 5, 2026
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Marketing

Equinox says no to ‘new year, new me’ memberships, consumers sound off

January 9, 2023

A letter posted to Equinox's Twitter on New Year's Day at 9:04 a.m. has managed to spark much controversy – and conversation – among members and nonmembers alike. Image credit: Equinox

 

By Amirah Keaton

Luxury fitness club Equinox is out with an aptly-titled experimental campaign exercise, as “We Don't Speak January” rubs some consumers the wrong way while proving to reach a level of resonance with others.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
  2. Balenciaga releases Valentine’s Day capsule
  3. The Peninsula expands motoring adventure to Scotland
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Tiffany & Co. highlights HardWear for Valentine’s Day
  8. Deadstock denim from Nona Source dresses new Guerlain drop
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Bulgari Hotel Roma introduces treasure hunt experience
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Deadstock denim from Nona Source dresses new Guerlain drop
Balenciaga releases Valentine’s Day capsule
Qatar Airways, Art Basel kick off partnership in Doha