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Mobile

Estée Lauder links print, video experience via QR code

February 15, 2013

 

By Erin Shea

Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst's Town & Country magazine.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Aman welcomes warmer weather with ecotourism boost
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Versace announces exit of Dario Vitale as creative director
  7. Dior goes for gold with flashy J'adore campaign
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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