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Apparel and accessories

Despite affinity for slow fashion, consumers unwilling to pay up: report

September 26, 2022

Wardrobing, also known as fraudulent returns or deshopping, is gaining momentum in China. What can brands and retailers do about it? Image credit: Shutterstock Although consumers shop with a brand's ethics in mind, the gap between their intentions and actions remains wide. Image credit: Shutterstock


Consumer searches for clothing companies with ethical practices have skyrocketed, but actual patronage of said brands still lags, per a new study from Australian price comparison website Compare the Market.

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