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Dec. 17, 2025
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Retail

Retailers, brands turning to tech to improve CX: Euromonitor

July 1, 2021

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear. Image courtesy of Gucci

 

By Sarah Ramirez

COVID-19 accelerated the adoption of connective tech tools in retail, with about three in 10 consumers using augmented reality or virtual reality when shopping for apparel, furniture or other household goods.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Coty earns ‘A’ score from CDP
  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
Dior, Rizzoli to release book on Lady Art project
Kering loops France’s Ardian into Fifth Avenue investment