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Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
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Retail

Retailers, brands turning to tech to improve CX: Euromonitor

July 1, 2021

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear. Image courtesy of Gucci

 

By Sarah Ramirez

COVID-19 accelerated the adoption of connective tech tools in retail, with about three in 10 consumers using augmented reality or virtual reality when shopping for apparel, furniture or other household goods.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
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Patrón takes over as official tequila sponsor of Grammy Awards
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Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
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