The European Union is preparing to enact the General Data Protection Regulation next year, which will have profound impacts on the way brands and advertisers collect and use consumer data.
Under the new regulation, consumers will have the power to opt out of data collection and have more power over how their data is used. But rather than seeing this as a burden, brands should embrace the renewed sense of power and independence that the regulation is intended to give to consumers.
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","iv":"b94596983d99587c4ef1efaf1644de8e","s":"c77c66a9ea6cbed5"}