The European Union is preparing to enact the General Data Protection Regulation next year, which will have profound impacts on the way brands and advertisers collect and use consumer data.
Under the new regulation, consumers will have the power to opt out of data collection and have more power over how their data is used. But rather than seeing this as a burden, brands should embrace the renewed sense of power and independence that the regulation is intended to give to consumers.
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","iv":"3ac9e59160bd2237e1493ac007696179","s":"9aa634c378492548"}