Luxury Daily
The authority in luxury news.
Feb. 8, 2026
  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Legal and privacy

EU’s new data regulation to foster, not harm brand-consumer relationships

November 27, 2017

The GDPR will give consumers control of how their data is used. Image credit: European Union

 

By Danny Parisi

The European Union is preparing to enact the General Data Protection Regulation next year, which will have profound impacts on the way brands and advertisers collect and use consumer data.

Under the new regulation, consumers will have the power to opt out of data collection and have more power over how their data is used. But rather than seeing this as a burden, brands should embrace the renewed sense of power and independence that the regulation is intended to give to consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
VIDEOS
More Videos

MORE IN Legal and privacy
The rising risk of ‘superfakes’ and strategies to protect luxury brands
The hidden cost of retail bankruptcy for luxury consumers and brands
What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Authentics versus superfakes: Who will prevail?
Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
Lessons from public trials: When is recording permitted?



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans