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Automotive

Automaker’s Facebook “likes” paint a picture of aspirationals’ demographics

November 9, 2015

Mercedes-Benz V-Class in Austria Mercedes-Benz V-Class in Austria

 

By Forrest Cardamenis

Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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