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Mobile

Facebook moves into mobile retargeting to capture brands’ holiday spend

October 4, 2013

 

By Lauren Johnson

Facebook is making a bigger push to be the king of mobile and social advertising this holiday season with a new mobile advertising product that will likely appeal to marketers looking to retarget consumers who have already downloaded a brand’s mobile application.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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