Travel and hospitality
May 20, 2025
The advertising marks the organization’s first new brand campaign in several years. Image credit: Fairmont Hotels & Resorts
By Zach James
Hospitality brand Fairmont Hotels & Resorts is spotlighting its storied success through its latest marketing endeavor.
{"ct":"QXI2E6LhwhVnkHvnFHSqGUZWqY4w+LWPZALcQKGwPIAQMkeKMlC+HcfyucxZwa+CZiJhZwSt\/Bw52IEUHEutbzHCS2jOQDUcwCNkM+xDRBPhUS31IDuD03uDmcxCzkrMpVc6BOUVIsAmu7Pw5fc+3csuF5vfaHOVIuZWRLKjdODA\/xODBYGsW1nRHOzNZZ\/uWzImHqRg8R\/++V7gKgDL4GiOPNAObvjvifWQSSFhnm9htktsbVmrVHDpOICh5ZNbIocbeoDe+kJLYWqH537yYP2UFLCxW3jPwGGjedeESAtkcVkksGcNQDWa6mwILEAfQj0CeY5vOggsisSfZ2n029yo1veDuuB6ajo3pML\/w2xmd7klucG5FacfdnaotOvVuHYx9mwDJLI3jDY5x1GYyPfbyneRdUyBNnrZ2hCKrMe5kWATuAn+c8ZlUYV+2Q6B1\/ysym4SoSDDPYxDutDNO8yyrW+1UPs+krE\/90+qriZQUp3urjl0jJ8hYSswf5Hkqb9y7z2zZJECu27Xl8HHQub+6LDgEpMc8Nql+BhcPlJwNCF08T6xByhndnwlsojhvk7awYCvITGVUtcPgJcpwJ+wOm6vQDWKLKGl8vxMZpe2Oih\/M2NUj7ORzTPIQXTAPg8I6j+i2WBNHlJGE8SH+kXCTQpIf1kE4pkVubm70W3eFbVIzEuI2YJ6skTK2tr4H\/h6Xe9l2NDvb\/Gy1EMp8nl5EM+G+voLhQL4Z8a0pCNe+x20Itha65Oowcb9m10nBezbMfPZBbtwfW52F84emNxjijls5KJ4lQVeOJQ\/1oAYYHcaUmwjcUyRdVVtzXmH8GBMtQ\/sEi2KAA8SVQbjL0wGoJhUv4ErNsN2WFnm9svFIcTWeC1xcretSZReV0NFJnSJXcWhH1U7XkOxRnXH\/CJE+7NiWqvQuKz1AYjUYMiX+21ry+Z8gBG7GwdVE\/rRQPw2uy3bayP\/FEJp6dWfh9R\/\/ylfGVY5J8XR6kIqZP5Htyx7s4sj6hwlitPlGdlLh0ssGhHsJ\/fghR+YW9dDw4ZwhcN0zKiMER\/8\/MR7ygvA0m0xJKwWMGuH1sfjlJcNu56dj5kyOOcKiplP8h\/3VfTw+5cMh1+7LNgVxYjFfE8FDZx4UWfvhhG98dtGgBLpGjmR71t3akLPlIDCuyXva+HOb9U9hJuLdwJegwjqFktykttFtlAPXI0KfI0\/rxjml\/Nl\/f8JC3otNaVuyGWQPFyX5sI5DClZFD1ESAK8RVO23gioPDc3muqE+er9t1CU2jvjZakaV7P8BckEHO8uXbvRNw8hH7jEpv1s9UpldplfLSA2tfhjizMCcE51IA0II98gzkxPJ7h+131iHfGE4mUv\/Xrses1Woi8gzG429a6VW6mCA1dx7ypigIocFgBRkIfUt4Wf6zy4dvrZKhCZ1MGrJMrqoU20mZrAAhMJ7t1EMfUhfEVhOLdDtUaYIO9NHCZiV7xqPUnVkv8VWO0UfnrV0c8Jo+fRkLoRmN+BLuEfTqaXq5Jhha7QjCCJBtQNbrFsiwFWpTYhHn8z98t43eT3z\/xrHgebLQhjql6hbBoYhPe9hXJ3WvGB2mG+IeeKVSKH+0LpdCw7xg45KDXGplR2a9wCPSMGpeSjE\/ZV5Wj7vj6kslAaSLYESBc2lcucRXVHqp5Beq4Nfz1yjJITLfWS\/ZCGqK8kHr2DuL7qYzGoU8kIN+c2WqxMGqOp+0wJuIAoxWfk68zmlUbAm91lau0+5HEFNdLe36g6r48e9gpw3kaGJiMJWNTrbfY+eZbYylaop2Kgx3L1IasqxnPD+aZUXbgACu99f4YuseB0vuDlB5Zia06YZ17wIXsVVcxRPUTIyFrGRTGBq1j5yfyh6jTw7IISjK9I9Gq9zp\/dYyzXMjwPBmY+8w\/imWQN3xt2tm2OuXdhVJfk7kLr+sZAKDIRhesCZY3vpk06ZQHFJmu4akHEymNSPlrOhKud+P9hAEI\/R4RrTN8zlHYxjXIWh+Z0kDa0\/DUPNZgWS7LmK\/WKILlxEXNi6vO6S5cSg\/8IxLkN1qw7nNjuX81TlVkpdqpOJvwCAENiKhy\/2LPnHFjs4pZYg6+3DAnvmwZt\/cVjkIFiUIIPY1aOgPI7\/0gXDTrRKKjj95i53zH69vwKMUAx18BldJUghlRcCMZfzrsG3WXXNQOrnsN43P+khxIhF0NF1auqyq0DapySffsZoKRapKkLIZJCtkGqVQpFRMyVrQHh2ih2WTa0I12FGWVBYTEfbac2L7c6h1T+fbu5fxXCRxIA3rhZOWoiWE1mkpOSwjIJEd7CBjQcL02dgM9Aw+gLxC2Q9ZLD73pJakMLrT0z7j1wbqxg2Tv0jIXD7aPzbMSqxjqOBiRl+FMIZDinLzbfOZTzmAl7Av0464cUTZ9mnglNVxVrNpQinlO96SYJhv\/9swx\/PjUtFGDy6JJSOykdUOFoqrSgGwDNMQUHm6e0Dsqy3+J9lkFj\/0HrnVWv3SAdtiBGBnJWBlrdX0KZlCpt1jG3BfAPowhTz0ySXqv1U0fyew1srrBXgv9+qJis073blw90D2gRP4gt1tnk7ML17H4BkU7nTavvCmHqvx2x1rWtPmpk6yxMe1rjdsRNAJvr4wI4xKXYBy5r7TG2ZSYFmnKhxfcJIgLlNe6yIGhYKdWeubIzUb8WGKHPzCrVkqUSafOqujMc912t8bvSrDkbj7nmHbO61iUSS3\/+JeRWSImwEB\/Gr\/sBZAQWQu2VAQxBGzo1PYjqZyKc6B75s7YOscV8m2XCktwgIlV\/9YRwULgyXsB8UaTzreGVhIyOV+ETHVZ4JkA5ZpYlcjxzMK2Jsg7+fzLI5whZRz9FfXauitvDN97j7do7EPi3BZnbqQk5q3CIhcvkC8z4\/eu40bbvaZ6cfmfK2r7AzrRidYtn37BXpYfbzjsVkcMKVXMB80GAyZoiisS1TeFTOlR\/SCcf0Ub\/jgmhy3KyXUQST4una5ri9xTTP3k7Kxdt9WO+6PLkDo8oNPiQ4pcWBLwF1IXqxjBWFFBtKytohWpovlRuBzN3gtw3gR4k1i2zBHxX7AnAobpRYaWmwkIMEi17gWxjSKlpHjLwdVdWT7Q0PXtcze0hLAy6VQUasbT1uHXL7yUcPAPKFCx4v0Q2DKtWZUScILup2apEPX\/GixcMji5k35Go3gAxAwHl3RYRfkP0pXijlE8nKbOsdrIqWu6MVXELjj8f64W4vjLo73VszHLpiGmvPaWbwLzkQCcQmhfprb1ugkTMH2ZwrJcvaE0AixMS94KAQDFevL7fqUqyk1RCSFKXA50ZsOBcM59ExpTLfAXd\/MkzEIvwBbMpT++\/Uy1cyg32xukEmxOdG42GWUOShWNJkl+Kf4xHfymaPZKZLnc2JmeBzP4vp1bvVu5to\/nXuLsctrV5wFWrUVwndXdYhvyUsmSYMc0lQBhSozT6XFNsm0X38cLKKMTF6zqwvnyIhpLWIfoL8V9k\/C4a6xk7KCyWc4D0g1jsQO5iRSyQWh70d71fgOsGNWCUncqfJkcIiFu2KqzIDVLGwSHe34pP9EFJBmyqJjkelKpZhykQLC5\/UnGRx+sPphPbpcKmuGlQVW\/jmagPc5UmJGgC\/afOWPcsFPMlCnKMcSAFBHjI8rVftzjIjKYxE+uSSAcLmgkMi9wxPg01oC2Xqfzx\/9Uxrwu9ztrNZgMA0wVJkLw1SOfAEIYypR6\/CNbsCkJrqK2zcWUwqLTeNOJUR4KUv4eu\/xh\/DvNpQNnTM5oTXhXwFvGOq9EhcTjiHwD1Yo0s65aQ4GnIgj\/o+IgjN4rVFuhNRRviE9Q\/bwUe4jQUurmwAZfb6GDBSneDIpy47lwxIAj1+tNfCufE6fvfQ0f+i8FRDH7ei7PLZSHHUINOJJyT3QPLC4NQgYL9xMzzJT\/0wJ7I4nbzmoW17OKhHMJnIURaamQRMnrJjw9oZqOTBwI5kT9yTncnMyNbdv7EcJiaxo071qZMJ6XUuAhb5jah50901bx46MySCXaQQzES0Vn4GHtdH5a5ZjWByS1WqpeiSMGydtQeqMpGylwqtKNj\/ATmDQyc+CPTpBM5F2HNngMF4QyFTCKGMkm2gRz20CIy6CwXRduWfyHb1erkBTPfXQYJlpW+1uk5aoarZl0mAmIRVSaCZGsiS5h0v7Ds9OOJYRO5SHVxntLMvi7MSZlIooSNHDMB5r5WzfeTUfxGd60TlPrxQUtKfv+Qrf7pvqc7c8KRQlHot2B9kVFCOkUa+fxSbT0fGhQA4c+rgJhPcmtilrKG4rtKacHnreoy7Y0qUU9QxajsggDiQiyfWk6zFWE3CDlkVlUp3DROJCJpyaJEwwPtvmA7T0408vV6kJ\/7O+oeZ+o7zGzgrRimMaHpIJAczpPAfUbV96buyxWCYLUTvTMLIZ7Q5bYNIGUNCFQTmZ1RNuXHENWVZoQNXC\/H9pblkNF1qHy\/GJuzQEHJVKmdos\/ZZ67Ks0E\/JDlYMYonJjkW3PXsSpiR3xGcxSXTDSRcR2mwiXnuGciXtHA+P980RmZNp4MW2m6aQWC9LQIVZTzTFeC4v6StY8JKu\/ytN0ZeQ+vAFjqWAoJVE6VlqF6pMmCVdz0N2AN1kcdhtZEgpJtLivTLIdUwUO0tGS8r1to\/vu5C64\/qXe\/a\/oCJVwsrEQvSHgt0xc4Uo3id5LKhuZ0kr\/VfbH+ElTW3ypkV9NZcgGAMx4LINWGokXows54f0KdEldvfKhCU0cbQU6LBKHB47dO5PXt1nMItjJAQv3yN3Bd2Hu1TShQW+llwxIAtMqT15doOb3LxdNOaggHOZm+5zjM6be1NA06EnDP3PuUvFAg7hhcbbYIDgYXlwbYA6bGCElRCPWNviTvtk6YDDbYcxkJxZSSmkepavpNUHB1z1+3uDbjG37jlW06fyLz9GY1TfU3aN4bs2oZRSVtG7pw6KzHcOUqJrYCTzFOeK80e\/Gben7FYV07guYToXxlYr7nes3htJ5udc4fovVBgQyGUgLgNHLUbi+ZvcosYK2GEdN3EdMrxVF2nZ3wfoBShCAlsYOm0ak3yQ0nmdM1dWBK4F6AZCZA68j0ZcvdCPxoMynnJKSuVFQZT8ZHPRJKJbhEFZ2dMZOX9m1PoFyZinMzVneYnL\/MeV97wQsLp+2xjxsnH6xM9WCQ4Kws30hM3kliH\/t04Zq2maaKO1QL81IopjBM4arpWw\/unIGLF01FtaKohRKMIpDN1Pjeq+Ye2lcEzO069QEYsBiN7625I+BK\/bUYYO0iyhXqs4IcqunIapRPpdR8ZjD3T8nv0QCJybhKYUivCBkp5iL5ZFFpTNdP6jTbFdAOYrKuqyTOKpBXRU7dB\/gaNy41nNvvvApc9YBh\/kYeb+Z6Hmotrp3RI2QEDpbyLTr4jOhFX6glyF6EsAhZfjZ1jGHk2jTxYT2oO7mzcS+PQelRd8BCBJBm3zkSNgrG2ypaEkCNlPpf9T7\/sdMy5mcUuhnUsgD+KPOAStBQxdOp4flm4AeKhuVl1gzzDVO7beQnRVCX+4i82QNjkO\/eONZk\/lBaO7YyH+BbhjjL8u\/N7CP4aMNId1wUd2WC5FteElLrCqaRB4hFZuxKzq+6KIukxogOkcRW6frjvdtLrjVXaF81I+A0XvvcIkbq20zv531BtsgZQexmNCjbr4mLEAwh5IPceZYuzb5NI4pIVrgzlY0q+GvHVw\/QYmZfIENKwEpiq\/dyoByaFmtteFZZfblnwu0jy+rDJMFD+vfddUWy3AGKf\/N00mJTGPNjwvggVCXHoJS7nQ75KmydMcbOcoSguILLxevawryzK9BiXJO2BYTi3vXaxe8BHLAC\/tyFdt6X3QR2ZPci5xYndOK4Os8CMAfs2zjIDiEmWVYqzN6hO+3g3M2vTA\/3HM0k8GIsi37qWkOLeMaSFKO\/mfprpvHeEJ0uyiH5ZmRIIhnX9CEPo6YVQk63cLO0iAXK7KTqyJfcaictcaKmKl0GppafSt2OHPAeDwblCud7mrczjq\/kXsLt0RrTa+WJnsEdJaj+\/LQcedEWHO\/3lQ+9CejABdeSGjtsAiRf\/zie6rwucEkZjfbeqjbypVtyHmw5cA5OwmD7CpgPl2HvfUiWgrqwEOlGor4PogMwufaoFI5W2iZYihLjIooF\/ydScr3DIit6ozgc7z\/wuerazckDJBVUe7muxLEq0XT0Cc0YrcW5FKd1pPRDuQ0e+qtb8jdtumnrMXGe4sLfrfesIG9lNiNv1huVWj9+ukpsRBqX0SFGGWhbRVLFGOuPMGYzuION5wKtr2UnAISiWX8w\/zqX5U1r9zQb2AMmY9gBDkFptGnhdXpRayY79vh+IvKtO0g2iK8+bO\/l4hTdoLDNnq8pZo53lLDLOxeBjhXWruKclpS7hOGGmUct1WM\/My4qfpDQyJaUd+9CcS00zeazzembyyciBd3t4a2lGo8HMXr0NkujP1N8zY+MBeB4QBb+\/8bUf5yQIarerXClUnqe+j8kpD6DHy9BF8ihlZ0\/SobSRfQ6HMA62jlgyhEkOd7YF9fJFwXuEu1yfmqJBgh31NoHx+8UZJF32sXpG54L\/iLPVSGpyr2L6AvGZ7eENdqGrFdbo0+NYAjOPXw2NPvC5OcMoptEAfSPvhM6+c5OKTXnqzmxfbUGZKO5DmqgI+rbx6vSf25EhojflOPnM1Hex1NHJ7SEV\/EOgX9auOXlm2BCG95Hh6fuTS0JDZll3hp0x9x4xbWFdhRYUKVcYOZHAAvfWN3NWSFMlckaReTq26n+KbzWt\/GIgjYFGN0RDJYCSa5d5Ol\/Dqb70t8nlX019POQMFLUzWXxeoL\/tzMfYMmo5M9Rb1wGM5UBpDn2ljgY0HVf64OPZ\/CMeEmJ8wmfOSZffwzqqv6HziXTL89nRo7gydQtfxWUuVJmISPc+Xb6zbzqC9xmtxxynJDEAb53+PPq9x1QwO8TyKNuwJKL1\/ydddzZDdzh40O0D9O3Z1ngVDkUg1VsWayyn8x1kaiWqXBSXomHMmXGARGFMPI+nrB+rK39cns6F5o9lKZLM2y59HK0yT1FSNLQ2GNEVB4KLR3hzxbZvSPK1rYKb5uGs6s1b4aRALHA7RCUNZ7Ih9j6bOGJGIGhY5H8+TwEP8zyLtXv\/drMD71t9O8LhRDT+1BaGJaS+BD2RgAQmqa+AC4gezCAQKxEZcWfiAZrMoeZsxNaFyNliZ\/CMqBAc2oIcNLK3E9TOm\/XNkiJ3VY+KwXiegt7+TtF3qiyTSykGdE4+SjJp0uV\/ReZc3Kv\/i+hZiz\/mTmU+SpOZPTW70q1sMLggVu4ytBtLW3EM0RSm\/keyidIPLclOX0QlWG5aU16NX57uowUTcl7vtOaG8fxjl04sBVGdjs8ovTbGfXLFf+bGmIdtPZVqIC+icUa+oDOl17sTLSxNmIOMqEEqPfWOAljwBwtRkqI73cA5c93PyAD6aOE2izRGizf1uFT5tHt6iYsGaKm9dqpPD5YG7rtL8PNYnAt7jd8nMYqHfZ7Ean9Qzw35qR8YokoiGVXqBZGn90aHEUE0JOUUHVsSuB9Ab9G6LNW0ovlmO3\/lbj4jfTRYqj04bAx+ARMPxi7gNYIOzX55G73u4YBPGhLuajWtfs0HEI3rphlqrLvPEtp1ESKPkcXLlHRgXmlP62iWzxai9lZSxaTzZe6+XGnI1wuvwx5msZ1U\/FzAWYIZdOsgjiwTb7b+MUeOvsfgta+IX+1l8YlFT8wIIL7GpyYcu6qAjNsUefOTFa5VXNknKSB5LeuQrFrq\/EWKEOqae0G34d9uA5VWez87p7CcwWbIsj412r9qe1j6oM1naQwWqxTLF900nJHejwf\/lBcoOgatPBDF6Pj4o+JDIV5\/LpXQxFBsYGj8mabhk6cwZ4hVEp1wYycerv9GrRjOQlaExsWP1CcWw\/GZhiDDkStLAsy3ftoNKu1NYWK0IMDQhM6jAd3Vqrjoyu2HFS4hKn7hvRYAwocHFLn6fwUO2ukKpmHEJvjvZM+d\/71\/f2p+sVypDml7E6Rfd8uyDG0+SuhDIVbbSjUyLK6urecVA\/5LuUFpzjJHJwM2KgSX3AbIU3jtXSKZBbPm+rhygSvZqd3qdWrjHo6mDbmpZ9nsiv47jq5IIL7z+s46nD7hG0M4+CRwhufTatdsyep5CyyxolTqQRF2fTDb5h4W8+tK+MldVFpzw0gce9WhFFuyCw0OLxlFDOHqaB42q3RzFV+vdWveV2qpIx6EPk3Es1\/AVzLmSFnZlgFh4DHCTM3okZhhyyerUj2Fmv5K8RlKwTBi8AIEEkJKI\/r1O+gIDDmGQgWIpfvID7a7WF7SpoH1qP+23c7V1Q8P5fTNqkiIaRyzxY7kEpThMWO5S6UieTpUKG7sB+0qnt6h3SKCyeTAaPENGJEpAc\/8Nyw8Qe\/euug5R7aVtDjsFy8FSgfTSeYwfr7t\/fpkbJpi0AMHbmLYNImfCOvkJaSRarzlJtppmuqUXeuWdYqBkT71W5DQ35K+05o4EDbCR\/JUvupIIj3zI8r1ZoRNm\/5AvW42UscK1nDRElXJSc1p5oU8AKtAG3mc9xTqSqrzTshcBIqSjZn2K4+ETMoPd+gDrX2suHgadJV52fstMTeX47oman8s7GPpXHiWpaNV5M37JUY9tmwaZaKlO5iYMBWmFqIoN5usVq0fMGBeH7ja8TdxDXE4IsIIQkAdu1PKXpSSLJW1tg==","iv":"d06220d41a6ea4dcbcf0682d30fe56e4","s":"a90022ccf31fda6c"}
Share your thoughts. Click here