Travel and hospitality
May 20, 2025
The advertising marks the organization’s first new brand campaign in several years. Image credit: Fairmont Hotels & Resorts
By Zach James
Hospitality brand Fairmont Hotels & Resorts is spotlighting its storied success through its latest marketing endeavor.
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","iv":"f3ed3782697903e0e9df9d023efd9515","s":"5865efb1e6667e2c"}
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