Travel and hospitality
May 20, 2025
The advertising marks the organization’s first new brand campaign in several years. Image credit: Fairmont Hotels & Resorts
By Zach James
Hospitality brand Fairmont Hotels & Resorts is spotlighting its storied success through its latest marketing endeavor.
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","iv":"cb45fc654faddf6f055d3121975b9a3b","s":"5aca2aeb3282800c"}
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