Retail
October 16, 2018
Farfetch caters a truly diverse and global audience. Image credit: Farfetch
By Brielle Jaekel
NEW YORK – Through the use of the Internet, brands and retailers such as Farfetch are able to create a truly global company, but what does this mean in terms of appealing to the luxury fashion consumer?
{"ct":"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","iv":"9ee79b689642d627d374553313adbd4b","s":"db67a28d4c629491"}
Share your thoughts. Click here