Salvatore Ferragamo has placed its first iPad application at the center of its marketing strategy for the brand’s spring/summer collection.
The Salvatore Ferragamo Catalogue Spring Summer 2011 application lets users browse – but not buy from – the collection’s catalog and discover its products. It incorporates backstage video footage that lets users gain an even closer bond with the brand.
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","iv":"bbdff37bd3daa7274cd0000db3a5d39e","s":"78827b2655c8283b"}