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Ferragamo debuts first iPad app pushing new collection

March 17, 2011

By Elizabeth Zelesny

Salvatore Ferragamo has placed its first iPad application at the center of its marketing strategy for the brand’s spring/summer collection.

The Salvatore Ferragamo Catalogue Spring Summer 2011 application lets users browse – but not buy from – the collection’s catalog and discover its products. It incorporates backstage video footage that lets users gain an even closer bond with the brand.

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