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Mobile

Ferrari Maserati dealership taps mobile for added customer touch point

June 11, 2010

 

By Peter Finocchiaro

ferrari-1-copyFerrari Maserati of Seattle is looking to make waves with a promotional mobile application showcasing the Ferrari and Maserati brands.

The application is one of the first attempts by a car dealership to promote its inventory, and the first such initiative by a Ferrari Maserati affiliate. Applications are the latest handheld trend to catch on with car brands, which have been at the vanguard of mobile marketing efforts.

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