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Jewelry

Florida Diamond District adds 1,200 consumers to mobile database

October 30, 2009

 

By Dan Butcher

flo1The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.

To power its mobile initiatives, the diamond retailer tapped Adz2Mobile LLC, which in turn partners with iLoop Mobile for its technology back-end. The partners collaborated on a promotion that offered consumers the chance to text a keyword in to a short code for a chance to win a one-carat diamond, which allowed the client to build its database quickly.

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