The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.
To power its mobile initiatives, the diamond retailer tapped Adz2Mobile LLC, which in turn partners with iLoop Mobile for its technology back-end. The partners collaborated on a promotion that offered consumers the chance to text a keyword in to a short code for a chance to win a one-carat diamond, which allowed the client to build its database quickly.
{"ct":"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","iv":"5c2e023f349c75982ae682f441fa8867","s":"dcbbabffb0c54565"}