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Dec. 25, 2025
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Fragrance and personal care

Fragrance improves brand awareness and revenue for fashion labels: report

August 12, 2022

Many of today’s global luxury brands, such as Chanel and Dior, are adding fragrance to their repertoire. Image credit: Chanel

 

By Amiah Taylor

Coresight Research has released its latest insight report on companies leveraging the fragrance premiumization trend for increased profits.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Dior dives into French Riviera with escapist fragrance
  3. WatchBox looks for growth in editorial integration
  4. What packs more punch: unknown models or celebrity endorsements?
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Sephora introduces new concept for SEPHORiA 2026
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. For high-end fashion brands, wellness is the ultimate luxury
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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