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Dec. 18, 2025
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Fragrance and personal care

Fragrance improves brand awareness and revenue for fashion labels: report

August 12, 2022

Many of today’s global luxury brands, such as Chanel and Dior, are adding fragrance to their repertoire. Image credit: Chanel

 

By Amiah Taylor

Coresight Research has released its latest insight report on companies leveraging the fragrance premiumization trend for increased profits.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Dior builds five-story statement flagship in Beijing
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Matches plots second act under new ownership
  9. Kering loops France’s Ardian into Fifth Avenue investment
  10. Dior, Rizzoli to release book on Lady Art project
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