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June 13, 2025
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Software and technology

Gen Z craves real-time, in-app engagement: report

August 24, 2021

Younger consumers are looking for more real-time engagement on mobile apps and services. Image credit: Unsplash

 

By Nora Howe

Many younger consumers are beginning to require augmented and virtual reality technology in their retail experiences, especially after this technology took off during the COVID-19 pandemic.

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