Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"1204b4e5de4fdb69375f3b82344eabd3","s":"333f2f7029bb9166"}
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