Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"b539584d0bb8262eb445a1729b90c1db","s":"52e6e4cf7f346f7d"}
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