Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"129c455e7743765756de510bb11681ef","s":"a42f58cfc40a1680"}
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