Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
{"ct":"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","iv":"e253c06d35c100a1f516d85e0c8ab29e","s":"cf645be6ef64c6cd"}
Share your thoughts. Click here