Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"b1a831c8b7725f1be45635db54f081b2","s":"05951bf4948884fa"}
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