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Research

Gen Z fuels luxury watch demand: Chrono24, Fratello

October 23, 2025

Gen Z shoppers are turning to Cartier for their dress watch needs, as noted by the rise in interest from 1.7 percent to 6.8 percent in the last seven years. Image courtesy of Chrono24 Gen Z shoppers are turning to Cartier for their dress watch needs, as noted by the rise in interest from 1.7 percent to 6.8 percent in the last seven years. Image courtesy of Chrono24

 

Secondhand luxury watch retailer Chrono24 is reporting on how a new generation of shoppers is engaging with timepieces.

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