Automotive
August 11, 2025
Paris-based directing duo Julien and Quentin directed the new imagination-focused campaign. Image credit: Genesis
By Kiran Gill
South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
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","iv":"a846cd761bb9ce65b9da08bc0a4dedce","s":"96472b2ef05f2910"}
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