Automotive
August 11, 2025
Paris-based directing duo Julien and Quentin directed the new imagination-focused campaign. Image credit: Genesis
By Kiran Gill
South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
{"ct":"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","iv":"1c967bf4db185e91a6443ac779e0fced","s":"94f18b90d1daa67f"}
Share your thoughts. Click here