Automotive
August 11, 2025
Paris-based directing duo Julien and Quentin directed the new imagination-focused campaign. Image credit: Genesis
By Kiran Gill
South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
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","iv":"44899594a2f9717592dcca8eac9f8ae7","s":"14861c57e8ba250b"}
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