Automotive
August 11, 2025
Paris-based directing duo Julien and Quentin directed the new imagination-focused campaign. Image credit: Genesis
By Kiran Gill
South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
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","iv":"1d21ccf4029cc097e13d09f57e6e552e","s":"d0dc611c1ce59b17"}
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