Automotive
August 11, 2025
Paris-based directing duo Julien and Quentin directed the new imagination-focused campaign. Image credit: Genesis
By Kiran Gill
South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
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","iv":"1d6c4422adef231a7d2330f8bd3e726a","s":"c32bcbe6700ad1cb"}
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