Automotive
August 11, 2025
Paris-based directing duo Julien and Quentin directed the new imagination-focused campaign. Image credit: Genesis
By Kiran Gill
South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
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","iv":"2d5de1f73352053c3db47bec54fbc19c","s":"6361c41d70660448"}
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