Mobile
May 9, 2013
By Erin Shea
French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.
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1oEtWSH1BPOThfCVeF27I2OEl7j0k3UJD3nSWOPZPIFNTPX92t1MxS5XW14D9U3KaUAhBUlnn9ViUCKqfoJxM4hDcJ9vdEe6TUm23jqcc+S0C9KBZu28q3CeBpGA718jECRZbHMdNJMoP2kfPRIwmpWuniT2ljapCqqZCt3dIRn+lUyuwb1zh2Qf9V9fnJNj6VxBI4tTC8dxUuy0zr9Bmrz+JH6lsDNtFk1oD1AGD7uWpN4Z603xLWPNIl+952Z9LusuHYQUcZllena7u2j9rryRRYSJeh86NUA4+VCxWGBAon7lFfuRXfgf3BngWrTWuVbHc2SOQK3mfYoOuHwhupihSKcgre2c38NyIgZpaVv64\/LqJ+Yu\/BEOoqs9BbFmx8TtoITuBo6Sdg1829dPi0uHNLg0ukrrzR\/nVTZD+2eykVTJNUktlFfg7tGiGl7NgN0TNstQvqiWxePxbeeqj1NHR36nOZcfBCsa192EEjA8n66w9VugLVKAw4ejAVW81RjiH\/ob+B8aPpaLLVX0sYcKfIqEb6cbJRCBulrfsnCMB4hs5azobzNR66tqUsnM1WxRQHvCu1IPDWTCb9Op13uFX0fTMSAJt4aAGvS4\/zHwdSmL3Ne18Adh85ilj52tLO7e6JSJxnhkxfHnTBVhTtU2csCArEKhspqcin6YqoVIW4n6QnIiJNFxs94dqQpRLYRqCOp0tCie7CzTY3yO2gP\/UuJP5qAxO60Uytauot88zqB5r0jgPeWrFD4QZiPVQqpr7sMfUpd\/6\/omXBU7Zt7nKh1Fjf2nZZwKjeZUZhf1rRmyCMhAsCOAlAF4kKquOHaSLjZ053fsuvV076swCQWZX1S8BTF6wMAA2izYoH11GxP6Dlbx+vMIb0G15dd5Kl0R1e9pb1ZluojNTTzAP+oGLDpWjk0DcvTMT\/gdKY8Utzl\/4oOKrUcsovXOLSXwGH1EMUR6cvpQ9KzaL1jzU1Qi94smb678loYE4XxLIaeEtJ8jXSSlm3BMQVuqVHNPhBJAj9TAOOg+GqZUGXJEvwB2rNe8HTHbxOqdKVrhIKM7ejUDOvKi57DgmeRlZbQTec5l4LP3Gn78SDb5o+j4udKEsND5yWpZpcE5vJiLLjUmngJxNdSYhNgBApGhdUKeqHfLYFcS0S3GJPw27nzCOwiPFpdmKS4HVg2GmY7oUTH3vzSpfhkNE6P6Uc8OcSUm5OKD71WBGNqEo0uuLtB0FZhGK3uwIOKepj+xKNCJzA+tldNTdTLCy4+otTV5QLDGZv+wabcaoYHyXgcNMKnsORoXTqBSgesW6QRTliYzuGwm7OimzpLaiC3KxFK4oIV\/oY9PKfUuqCAOqYuM32puLmDZzeNKIaew21DjpMCVZ4dNPLfTZzb0Tl3jQb4kor9apXllCU2\/PdiWTmfCNbtDQ\/XLyqJF5muOLjPY5OfFiR0gdJv6lxtGjbUKzoZn+XqLUvS+eYqwF6mieG+LDcVVV2oV9UvGqzEDNB0ATuqWcVoYjRR2lURA5rFMwNtRi2Ovuahrn3Lf1YkaUG6Ic2xhdP2FXaXx08k7hVmHhDJeHGvwDq7ZfNazgwH345SY0o12ctGed+mKzv","iv":"a7c8564f98fb928ed283fe3625bee97b","s":"cf944be787a1ed3f"}
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