Luxury Daily
The authority in luxury news.
April 8, 2026
  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Prada Mode exhibition coming to Chelsea Hotel
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Givenchy ups mobile traffic via product QR code

May 9, 2013

 

By Erin Shea

French fashion house Givenchy is seamlessly connecting consumers to its mobile-optimized site and Le Rouge campaign through a QR code on lipstick packaging.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Prada Mode exhibition coming to Chelsea Hotel
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
VIDEOS
More Videos

MORE IN Mobile
Poshmark elevates app experience
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
Patek Philippe expands watch discovery through digital format
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne



RECENT ARTICLES
Force 10 collection leads Fred campaign
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Louis Vuitton adds to Color Blossom collection

Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
Equinox Hotels to host third annual Global Sleep Symposium
Global secondhand market to hit $393B by 2030: ThredUp