Marketing
April 14, 2022
Uncertainty does not have to be bad news for brands. Image credit: Kantar
By Sarah Ramirez
While climbing inflation has become a global issue, established brands should approach the current climate as an opportunity to innovate.
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","iv":"34b80795cbda7ba62217e6eb55691bcc","s":"08f056440fcf9bd3"}
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