Marketing
April 14, 2022
Uncertainty does not have to be bad news for brands. Image credit: Kantar
By Sarah Ramirez
While climbing inflation has become a global issue, established brands should approach the current climate as an opportunity to innovate.
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","iv":"845a43580295befaad651b02501b1a74","s":"97576210de99fe6a"}
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