A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"24bd8d19889ff1becfa565323d5152f1","s":"5f7b35af555bc8a5"}