A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"75904d6fc09d0359e6b97b8d9d5ead3d","s":"61ab0f0a78b8d3ef"}