A Google executive offered tips and best practice on shortening the mobile Web site conversion process during a presentation the company gave May 3.
A click-to-call functionality is an obvious way that companies can shorten the conversion process on their mobile Web site. The exec also said that prioritizing content with the mobile user in mind is key.
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","iv":"3f8f2a2f50e20330160c20ff24c76051","s":"799967a087d92f73"}