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Feb. 11, 2026
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Research

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time

March 3, 2020

This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC

 

By Luxury Daily News Service

Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.

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  1. Porsche pulls next head of design from McLaren
  2. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  3. Louis Vuitton flagship lands in Beijing
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  6. Versace presents collaborative vision for spring/summer 2026
  7. Ralph Lauren goes global for Milano Cortina 2026
  8. Building brands with charisma
  9. Kering sees annual revenues sink 13pc
  10. Aston Martin loops Breitling in as global watch partner
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The Ritz-Carlton New York, Central Park, acquired by Gencom
Porsche pulls next head of design from McLaren
Kering sees annual revenues sink 13pc