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Media/publishing

Google’s AMP changes bring Snapchat-like Stories feature to search

February 14, 2018

Google's AMP Stories are heavily inspired by Snapchat and Instagram. Image credit: Google

 

By Danny Parisi

The “Stories” format that originated in Snapchat and was further popularized in Instagram is now coming to Google search, giving brands yet another opportunity to make use of the slideshow-style storytelling.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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