Media/publishing
February 14, 2018
Google's AMP Stories are heavily inspired by Snapchat and Instagram. Image credit: Google
By Danny Parisi
The “Stories” format that originated in Snapchat and was further popularized in Instagram is now coming to Google search, giving brands yet another opportunity to make use of the slideshow-style storytelling.
{"ct":"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","iv":"3a939e8661ba12ac76625f5a456d50a5","s":"9197b979e6618028"}
Share your thoughts. Click here