Media/publishing
February 14, 2018
Google's AMP Stories are heavily inspired by Snapchat and Instagram. Image credit: Google
By Danny Parisi
The “Stories” format that originated in Snapchat and was further popularized in Instagram is now coming to Google search, giving brands yet another opportunity to make use of the slideshow-style storytelling.
{"ct":"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","iv":"12d5d14c107b1ca5530e4382ffd8d218","s":"f26f6584389c349f"}
Share your thoughts. Click here