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Jewelry

Graff reveals the emotionality behind its record-breaking diamond

April 12, 2019

Graff's Lesedi La Rona diamond. Image courtesy of Graff, photo by Ben Hassett

 

By Brielle Jaekel

CAPE TOWN, South Africa – British jeweler Graff recently revealed the largest polish diamond in 100 years, but its namesake founder revealed the process and more of the label’s priceless stories in a conversation at the Condé Nast International Luxury Conference.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  5. How culturally-aware influencer trips can successfully launch luxury products
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