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Dec. 22, 2025
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Fragrance and personal care

Gucci creates flower-rich fantastical set in new Gorgeous Gardenia campaign

May 13, 2020

Russian model Unia stars in Gucci's new campaign for Gucci Flora Gorgeous Gardenia fragrance. Image credit: Gucci Russian model Unia stars in Gucci's new campaign for Gucci Flora Gorgeous Gardenia fragrance. Image credit: Gucci

 

By Dianna Dilworth

Gucci has debuted a new social media campaign to support the launch of its new limited-edition Gucci Flora Gorgeous Gardenia fragrance collection to illustrate the abundance of the scent through larger-than-life images.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Lamborghini heads to French Alps for women-led driving series
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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