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Dec. 18, 2025
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Fragrance and personal care

Gucci creates flower-rich fantastical set in new Gorgeous Gardenia campaign

May 13, 2020

Russian model Unia stars in Gucci's new campaign for Gucci Flora Gorgeous Gardenia fragrance. Image credit: Gucci Russian model Unia stars in Gucci's new campaign for Gucci Flora Gorgeous Gardenia fragrance. Image credit: Gucci

 

By Dianna Dilworth

Gucci has debuted a new social media campaign to support the launch of its new limited-edition Gucci Flora Gorgeous Gardenia fragrance collection to illustrate the abundance of the scent through larger-than-life images.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Lamborghini heads to French Alps for women-led driving series
  10. Ennismore picks Bangkok site for first-in-region SLS Residences
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