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Dec. 16, 2025
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Fragrance and personal care

Gucci romanticizes reality in latest fragrance campaign

March 2, 2023

The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci

 

By Amirah Keaton

Italian fashion house Gucci Beauty has gathered a distinct group for a new campaign, one which uplifts a classic scent.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
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  3. Ruinart reveals annual Carte Blanche creative collaboration
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  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Rosewood London opens ski-inspired winter terrace
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What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
Rosewood London opens ski-inspired winter terrace

Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance
Moncler returns to the slopes for Grenoble campaign