Luxury Daily
The authority in luxury news.
Dec. 26, 2025
  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Gucci romanticizes reality in latest fragrance campaign

March 2, 2023

The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci

 

By Amirah Keaton

Italian fashion house Gucci Beauty has gathered a distinct group for a new campaign, one which uplifts a classic scent.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
VIDEOS
More Videos

MORE IN Fragrance and personal care
Savannah College of Art and Design debuts SCAD LUXE research center
Coty earns ‘A’ score from CDP
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Sephora introduces new concept for SEPHORiA 2026
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!