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March 3, 2026
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Fragrance and personal care

Gucci romanticizes reality in latest fragrance campaign

March 2, 2023

The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci The Gucci Guilty spot sees an unconventional celebrity cast contributing a quiet allure to the fragrance’s new chapter. Image credit: Gucci

 

By Amirah Keaton

Italian fashion house Gucci Beauty has gathered a distinct group for a new campaign, one which uplifts a classic scent.

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  1. Audi joins Major League Soccer for upcoming seasons
  2. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  3. Moschino allows consumers to shop the runway during live-stream
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Rolls-Royce Black Badge turns 10
  6. Mercedes introduces electric bike collection
  7. Building brands with charisma
  8. Vestiaire Collective study links self-doubt to new purchases
  9. Rihanna appointed J'adore fragrance ambassador by Dior
  10. Graff embraces winter in holiday campaign
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