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Dec. 18, 2025
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Apparel and accessories

Why Gucci is doubling down on marketing sustainability

January 7, 2021

Gucci celebrates adventure in new collaboration with The North Face. Image courtesy of Gucci

 

By Sarah Ramirez

Italian fashion label Gucci is setting itself apart from the biggest luxury brands by consistently placing sustainability at the forefront of its marketing efforts.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing