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Guerlain generates product interest via social questionnaire

August 27, 2014

Guerlain Kiss Kiss lipstick Guerlain Kiss Kiss lipstick

 

By Jen King

French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Kering Foundation to examine violence against women, children via new research program
  5. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  6. Legendary architect Frank Gehry dies at 96
  7. A. Lange & Söhne opens doors to London flagship
  8. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. Versace announces exit of Dario Vitale as creative director
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