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Fragrance and personal care

Guerlain interactive illustration takes users on immersive adventure

December 14, 2016

Guerlain La Petite Robe Noir Guerlain La Petite Robe Noir

 

By Brielle Jaekel

French beauty marketer Guerlain is bringing its illustrations to life with a 360-degree video that shows off its adventurous yet playful and feminine side for its La Petite Robe Noire fragrance.

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  1. Hermès, Goyard lead consigner sales in 2025: Rebag
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  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
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