Fragrance and personal care
February 23, 2022
Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna
By Sarah Ramirez
French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.
{"ct":"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","iv":"75e3a917112fb42a2781263ef34e3176","s":"af2d448e1855d772"}
Share your thoughts. Click here