Fragrance and personal care
February 23, 2022
Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna
By Sarah Ramirez
French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.
{"ct":"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","iv":"83448f618ddeae456b26dda0b16701f0","s":"0d95b79b68826f38"}
Share your thoughts. Click here