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Dec. 22, 2025
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Fragrance and personal care

Guerlain blends heritage, innovation in immersive mobile activation

February 23, 2022

Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna

 

By Sarah Ramirez

French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Ennismore picks Bangkok site for first-in-region SLS Residences
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Exclusive Resorts purchases Inspirato for $59M
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Laura Burdese to succeed Bulgari CEO
  10. Dolce & Gabbana debuts Devotion fragrance film
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