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Feb. 6, 2026
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Arts and entertainment

‘Euphoria’ is luxury’s golden ticket to Gen Z

February 25, 2022

Zendaya stars in the hit HBO series “Euphoria.” Image credit: HBO

 

By Nora Howe

As audiences prepare for the season two finale of HBO’s “Euphoria” on Feb. 27, luxury brands should consider the impact the show and its cast have on the fashion and beauty communities.

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  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Mercedes-Benz highlights 140 years of automotive progress
  3. Top luxury campaigns of 2025: Luxury Daily
  4. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  5. Luxury Women to Watch 2019
  6. Balenciaga brings fall/winter looks to NBA 2K26
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  9. Balenciaga releases Valentine’s Day capsule
  10. Younger, Asian consumers fueling luxury growth: Bain
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