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Dec. 26, 2025
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Arts and entertainment

‘Euphoria’ is luxury’s golden ticket to Gen Z

February 25, 2022

Zendaya stars in the hit HBO series “Euphoria.” Image credit: HBO

 

By Nora Howe

As audiences prepare for the season two finale of HBO’s “Euphoria” on Feb. 27, luxury brands should consider the impact the show and its cast have on the fashion and beauty communities.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior dives into French Riviera with escapist fragrance
  4. Veuve Clicquot debuts après-ski activations
  5. Tom Ford creates kids' collection
  6. Zegna weaves showroom into multicultural film series
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  8. Audi propels Santa into the future with electric sleigh
  9. Farfetch caters to traveling affluents with yacht delivery service
  10. Fendi pays homage to artist with playful puppet fall campaign
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