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Hermès turns formal dressing into fun with tie-centric app

August 7, 2014

Screenshot of Hermès Tie Break app Screenshot of Hermès Tie Break app

 

By Sarah Jones

French apparel and accessories house Hermès is giving consumers an interactive way to browse its tie selection with a new mobile application that aims to provide a respite from work or commutes.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Positive Luxury partners with Buyerdock
  4. Chrono24 names first-ever chief growth officer
  5. Hermès expands watchmaking facility in Switzerland
  6. Ritz-Carlton Yacht Collection adds third ship to fleet
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Luxury Unfiltered: When was the last time you truly surprised your client?
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. LVMH to collaborate with authentication platform through startup program
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