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Mobile

Hermès turns formal dressing into fun with tie-centric app

August 7, 2014

Screenshot of Hermès Tie Break app Screenshot of Hermès Tie Break app

 

By Sarah Jones

French apparel and accessories house Hermès is giving consumers an interactive way to browse its tie selection with a new mobile application that aims to provide a respite from work or commutes.

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  1. Cartier celebrates 20 years of Women’s Initiative
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  3. Mulberry to resume ready-to-wear with new creative director
  4. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  5. Poshmark elevates app experience
  6. Louis Vuitton unveils Art Basel Hong Kong plans
  7. Lexus signs next surf ambassador
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  9. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  10. Panerai docks in Osaka’s Hankyu Umeda department store
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