Internet
September 24, 2010
By Peter Finocchiaro
High-end retailers have continued to ignore social media such as Facebook’s Like functionality in spite of mounting evidence of its effectiveness.
{"ct":"Ju5c53vBncZNMq2uvZ33ZzVUWTREmNBH7QGS9wKpX2oUEvHAeZVwF2edJvfmrd6eAmmPpnJQSo0XriqDj\/BtzFnXC\/CUyE0TYsysW\/wv40QOW6tBdoov10grZPOn0+dMdXmXvuiUjKKyGaPSqCFcU90sKKsy2sSB5OMhAake\/jlvmSTxehZvIC5trVwjDaLhAFjrOuHDLcZSQOp19BVO\/XmHXNednsns3yUtlokhf+c9gRoB0U4T3pi2WERxhAPCZdwhpMGg2iL1u5kRKIndPaoySr38P8TWk62jVCrNcA5JObp458OBH\/RF\/gKmxlWZAAqefuwoQevdoc\/I8kg1FE2c4rE1Ge0zE5rUxyJ8eGLopnmSpsToOokaoWOr+VnrVX7kOaHD42xGBNdkB5B94cgHRVjcoEegrbW6rzvXeMnfpwEyDUdIKmzk7Fo8ko1AeeYEiBMgiL++DRWa2aeBoqAOsRnBr2SagiIOjCNor4jsPoYbIOoM5E77ZArbQtt3GIgOJ1dJo93UW5BeYX2UgyE3YHBZylZ4UT6zik1uffPDveYgplMlW9P7M76RVfhIVZ7zqI\/Xy++YJlYLAMI8YtBli\/HWKU6DbGp\/PDVF1+n65HE19FSQCG\/WvazBQqIB+4rP5OuqRyzl2ltl6SI5si0pTrh64X1QSV0TGkVBaIXZAglyPWBFJHReQo+j5Y5enp7WL2Qy\/UUSAIgEcfKL6zfXyjC7zfVH+fdUeBWL6zem4f\/\/l7Xpkf9ZtbH7wL0gIOd6EM4pFL8VNk9smSzkPBPRMSxyYRoun7dY+ak3+QyRscPQbyM1IUV2oUvRDjhSVByPQWfTrktV2HdOI8Z+4m9I6RSZa5oV4JXGMwXxi4kaxw+8DOC+\/\/AgV0KJ2qHdtz9UqQ5D1Df7dlsv4AHDSraykX\/e87iap\/\/n0604JrNB76wOomrEPQu5BOyczOXz1tPvqG7vBEfVzTXFTmdNbvwIYgnimzF\/crdxOd0AT4EVg3\/gXd9czmSULtpeeFsjYtB0fva2xvwwXVXndxsKmcziELxgA5hBP\/0o2I8HUrepxNXqkHxrpQ8q\/4zii3cFiEipKv11\/lUAWVftEpXTjzMoA8aKToI2PIVuyRzjOr+lAaTMVvbQev7NNzscEMEHPkqx+5C7+DiKFIJMagNO2DL8lIvQtiuZqcP5F1JVLfDiL\/ZYKkNP43ejyEhFdn2KMq6N8\/ShhfoCJ4zWEHsGV4uXGdAmP80HDSB0FVKt4Rq5rd3RcDsffB0LdixteV+wgwFnYnZkCiVoYyt+2q\/N1cdoDYvai3EIG\/7aHGucNrGzlhsOZq2\/v8m2z2deLSduHEBgHmM7n7xOPvEvC\/uX6vGpsohKwyRm7L+1qLcCVL30ra57UksTk2a6n+iJ9To0MQALROBHLSZwrx85lsgK8hgMcvTOWQ0c1bF6Wp85rImYlUhOrqkdtUNPzLxzHQWwJYl6Bz7RbIxxEOVxB3cQY4sI5x9mfmrYwXhDW4i11HSLRj2lYxl62TqDYfE21jaxF2U+YWXaWH44kB9BHnzHVz3an\/AyVEzbYLZdXKoPQh3P2VPHvK0bMfNxwaraWsoSyPvnikM2mMS2EE7jsAwwBwfvy+Pqz6hYBAbz+O8I5YEC5S1mZTfjAL5\/7I70pHvgjGYa04AWdvOrRtU6t8aKHfx7jMjD3bBSJGxy0KgdSWGky4dJJnbDL0pZh2HTN8O3+9WYxf+CqwvyMh78TT+GhtAjQiZmuCFI0GQ\/HFwa4mwM\/dOFhSFrIHvdviLCwHNije+ha\/NPF\/ZMvuICghzbBIuvR6qy8Z4s3I5Zq0LUzcjfAVhhI2psi0wbqq+OugG\/FU7wd+U26LQR8P5U6s4877WHibRclPUz8xFV5fJ7eyjWV1hM2b7H6sx1zBeCbIojAHhj363ZmbHKzTkReO4zEwYlrTwFtPW5YvjZA+mfVFTt5dxwFXH5hKeJR\/n1Da+uK49CPuwZzWrwoga1jg8ankqRgV41dre9eHAScQ+V0O9KJ7DX0E42kZEVo8AgVEyfmSFrq+TwLZ6H9xyvaX4U1aALV66ErGFEhwFETQH4\/g9tz3rnMtPvu8vMo8muUUuXK3ghaIl1GR1iRTtJcouTOOkElIiQPXP+uHsiGpVxo\/mmMA44vVG2JisddfNBED4Rjls6aKDpiwWWtu8a+PROTC3ttQ5S87FNNx4Ib7ZlAgF2I935nA01Eu6IH1iRewZiz8774Ex3El+AmiTxpjz2ItSNElIS0QUSmXtLaEmY8kf90J2peFU1nKlSh2YhOSq971uHrnFXAV24qfMCVPpLs+XKnKJxOTasZ8G0P\/bU3U\/xDj+17968tjDUAODKjqBl61N6DDA3TOWP865NQ9q7b5fPk+XR7iBYz6q4mlZyBFPHUDMJn50onu\/hqf5DwiMdxmuqWePJU3oi5zYTB7KZAenrtpPR7EsGjzVujU2Kw36L0g3AB3Zj6FbsTuCiU5KsYXX5TaiZ3dvDgo4y5AKR7eqa7\/wu0td0a3B7K+uZWlusP1aeWSGjeAjrc66zLKHbgTLvMZdWWc03OneBcJtr5i0EcUg8IITWsipFszOIOFHCcfvOECvlxXMMPKHuk2hTpLOeY1FqGPPezY6mkNoCDIzaqh9ODxMg6hWnb0z0QBHzXgkm6zeJ5Vnu81RL2nJfvRfs7oVRosU1VrgAXl+icNjIfppTAx2PBzAdy6VseqlFWTD8N1TcKZAaL0Z++szGYcTE5e0m9PWxXUrb8BVolVk56SFgr0fCmBlEynEssiLLsparkrw8+BXsmZhNj2zNrr6tr9pdfHpfiyFIahUtDrkYIfuDTpdJCmPgD43Yii5Kuo\/484QI3cO32yVjDJd3q5yRLU1tZmH1v2tGIYpAOGEPP9zOM3sqPbMFHblp+rH7auAFdQGnuJFqXk1jeHE0oC4e4R2khfIohhYBNweC7iqVByrlvrVhUPg6eYIJUYWoKMzwMjJz18HO\/nvJRgsYUpDr4qNFBHN5wK2Ue4aCS\/vP3xUeDGdq+mQK\/nSD51Dg\/033fpjH1+jN6SVQiRH6oaXXKPAEQX7P+VjddHo6bRlXOofIbLfxkPDj\/UvhxKF6tCq31PKUDYvPHyhnuNexJDGqFA2bYdP8snOH\/gvfXgiSGMVikwkkXx5LUYBS+tqmgYgANXSqJOxkkD846Cc5KEIwhZOckAaVG5tjzJN7o953N9hTSMq3z5EPgueM5nOwS9t7X+uuKFw87LtUl6irhq\/OwKpnjB8BY7zLqn2kDsFlelQzw2KGIX6qtdBSiP\/VgJuaGrMBQZHdzUfOzG4eeDnAQFSehgieN7BdObL8AAAMdzDP3CsBKH9UWkejwP2n8mNdoDD4hhxP0FgR2ji61RPTT8KnGtT0srP4J3bP43E9+8ox\/lqV4++aqt2hlImG9J6MXLZmDLTkq6kr\/u4L3A69PJJ1OqwtI+6RRNxNZZ7cVOIM76sur5exuuJB9HNcVrJVkazTgTnCis\/onra05xs57sf4Y\/tpa\/RkTT8spfa+P1fkV9q68SCL0yMwvUlQWrlL9jBTnnHB9WcSdAcFKWML47mxm7KnsLVgwGUuMbpAapheZ8beV3xytOt0wU8p1yYXtsjnLcGMuwhd6gAVQm\/KUF9yWBlUxl9u3FCO0kO\/jl5K2MytiCKGhCSRoBn7\/JG6bLt54tsFIvUfGuhTqxsag7Wqq2PpgLQi4b5okfkEeKv3tmWgdUF6q\/Y3\/JDyWy8mWvjNeRVGlvesYirSWhlWjHj+0\/voFfZ8AvjL23kPNnzChOEy2U7oBMyHELR3Q6F7Y\/0hfePu5Ce+v7F7v1zArmgcrxc0CYqx1wkFKAGl\/JT8S2vvBlyLRZfKhD24oglFWYVjgqYmZRPl8fBHAmu2\/pMj654hDJRO\/Cbm5uCQRWgg9auZUwCbfxVqaAydI0kCBepT7WUGK5m0XUJ0poxgBO8EgxvQ0FmqJMIyr2Klz5OS54tg5GoRZcAvAtCkM5HjVtyUc44oDVNoz4IWmPW5u36ugaf31PV0+HkIq6AIrR\/VwtnfFBTx2hgdIrsgwYS8TfLeupmyCJiR8hsP9Q+THx\/fF8SuSgNd0tHJpyt0crfvrm5ZHszSCUQeYBR9CZCOB+ZOAu7i1aJqtKhMXf82p7o8ckzJ+QZmTbh6+XQeb3BJAbt7NpOqdnNgefzcdMgoCvfwD+UlED9BmMES6ENTFcd75LU\/tInEQi\/FjXqnzEM32yH5sHDqq6+8czsFb+U5MgWGK5u8rdwIq2wDR65FQxhSqXf7\/Gphkff6toiK7Hl6FGvwifOH6dKTmE7C0tARljJhc4jgXNBhLtkkRY200ypYtSAEUIZPmTyVFjJBdH8HsCZvemdO3EfmpwT9fA9LKbCQnjjEJEC7bfAnTpXfHLUy8VHhLldvkOBJudGUgjeGI+SuekNghoG+au1X8+lhE8osOupkUvRgivKsNuaAhf2V+8imZwG6VbREmzsWo+CSlRpp4K589CrGbJ8dHp0QaiY9jyfK\/YVIRIUEdyll3sgJqnQxh76v7apt5IxeXw1L2r\/WgqCupljcbSIXOMa3Z7p1QQ\/z8IdFNnododRAgFMb0i7HOecdE5T4+WQzSwp9keCcy5LHGAO6KJesfgt08vCXLYVd9JJVovI26hKF3LmuTHb0LNo47O7Gq5R355KyQXs\/l+2BFYqjiGojjVggGUBvGcdfl00d7kXrnMdXFqd9RS+ZgUbwZvslZEPt7DVAjXa\/c4cT6xrj1dSAxoETvYgmVJ9t36mF8B4xSzcbJaACoL890VLseyrdd8P5PscD0Kt4MeBgzHbCVOj7J4rk0xZ+a5KN13p5QBVgdtbajFtim1uHzTC+OQp8Y0KYtgcUwEg3NqbC3TiHlnk7rxtvh4M5jkK0dFy79CUovDOtLMGXIqxj052pdLtDTBxuddygNKNyXoCqohCUttox2n5h0psDaiQMEB9JMIdHfu5dSk8LGP2T9Nj5dsAnvfIroy5xuMjOytabGGltOVMa7E4x7yBvG2Zr1AzlcRRATE7Oirczcu856YSqa1RFojSJHmdEkYKJH2FqrtTLfBXvGg1bh2cXT8LfYuDzAmyas3p0u\/HnIOEgF0mbpoK2K0LdfOn9N27jxtrbcyAik\/cnhno3eVLFeXXA758cenaIw8f1qG\/sbyt52HaVuxZywAX2SJ1DTWwKCZ9vT\/cIm4AbdMIdnYuYM2fdZlMnRuWmYSoMJ3AV7hrF0F\/JeV1TyQq5qtERQ\/KRdsRvDAVX5WX1cqVC9zZMbU3s6ogRRU+ZcM1fi8X6d+qonzBYBbwgLUZsmCWo0hYoQahwn4rYJ+OAbF8TyP4DKHFURrpVxM1KmUs6ZdI6tvXlr8Ckg3nAqocT3Oev03jICdM5max2Y3MzX3UMIg1YooBp\/wrbmoQ+fnxTPmnGqB5lUnZsGjY918ZYS6hKfhoiwV1gGoYCgAum\/UlcVOPIe2rMQfS9x7gdKUnQGvEiV0PDQnCy3nUUyuAG3dwlQMi2rnt\/RSJElttewQSlR3mI6332lrO5yexCzoggvC51B4Eo3DSvu93BOqMlIwsGQoUfaHJSDf0BknlkFBHkQSwsr6zjIp4mt8jeVYLlxvUH4y6Z5FJD7mME1\/sY7rSNueZkzuIjgaRSHtyoed26ZCWyJYHFpKFrARwUoKOzR92Pj15JAFD9gahH6K5L7cb2Ne\/Qf0YqytQmShUPmGFI+I9sSZ1+m+pRBHM+Yx9PwZJdB0gUdT2DIbscODjy3dVsuFDuykQ0IhjVL161NzV1PDGu2qlB0QmiEjiwfJk1KJNvjTaSi8phha+IO7wv0YPUsdWfCVrWXfznE3316Ry69\/+n8ecPsiib5\/mUaSpXz3Ok9kPEHz1IkK\/eUt2I23doaO4yL86YdghJHOI74\/MYU3kqQogNVzhSQ4+K+JSBh7STsePC5Pap9VxLHJkyhtl9VGSuIZJb8QEYoZZQnY2OE\/GHZFEZNoZqtfh2CpGk2jsWc2VRK\/19vdWUzSyXquWMOlzhuXd9OeS\/kBWoCSLR+EgmBL6DXb8dmwU44A8IFYklMvfgYgugVpm5b4Xzz1ilGh4xkVigQvQO\/wGM5MptXbysXg1qo6zKruFkC3PeGCQBfrZG+uyUtdf76G4x3t7gDr2sOtlysGq0dL4KVorK3HzkLNORbfrKAlCICviR8nkp43k4r7Cfrj5TWpGYamXh0MRehqSDhogR9oNZZL7qi2J8huNHjrC9rDVV4dvD1O0vTvzB3dL3\/tPOxDrl2nO2LYcmh9yMlYlbLsK3ztU9p\/mArJ7ymP34OBw4unQ0GIPgTSszJ2bD0var67t6Y4E0Gwxr\/sZ9PfwmbtryR7MboR4mqmBrG5xq3CDoisXYmtznqBIdtLl++IU9+tNbytqI94qmBd6w2aFz4fbaY8nz24vggPGvMQJVrFwi4NP12KIUEpxYVY+b4m9YVrUOfS8Gk077cqkvrunVed81zfigYxx696nVgNdFZD9jiwPpCCA0UI6xU+xvxZTW498EZrs7uK2wlPpH6PKpTHfIu1Jl21RULgXUpC\/4flhPdsJiCf\/vgfwiIwznyO30EaboOjft8neO\/BPqQ3iib1OVlamawR0LBTMGlWbI\/ke\/deSIo+1+Ik8BAA+akgZqQFV5mpcJDMX4yTEu4lRYpqsJYkKRPP7SDljq7vIsV\/3YzK9y2GAC\/317TYOmmqSSPaP7\/8xI4uLjmfkcAwf9UXazs6JEEoxWMTnx6PMDTZtzi0OY1jtucO2TDVtplP5ku24uk\/klHdn5GZ30zjMPa7lt+ADUCN2a8bzRq0002A1cZcR9LOCW0l2R9LcdvyvC7Kbx8OrceUMUVnlA7P0shnjn4abvb9ZqXc2ABAJIv+QyOz9tC5iz+osF0BFMtIbOEON+A7706kijpyCKq7F7\/aoJvXeoXT7s0i4WyFj+iffYtIvWDBC9b3pJRC50+\/CJfF8dkADgyRzR95Ff\/Q4zMo9+xeKdSAT0p3UaBSDfLN7lwgl2nKbW\/Fp3qEW8pTSNIV9ewT9u5jIWggm1DLuP9MuzlenPa0UfAFKX70DMiNCUeRvbvku\/rE2zpEtOpE2AGynhReR4aOppcHnH3qNK+qbzjdSq4agb5s4G6Kr0SUyaq1Q13qaQQkH9E+F5LqL+971Bnh23a9XF9uhM7JK6hPgMM0VMNUcavY+kdPZrIA2f5xK4z8xCVDSSigZgLmnHQLLcnO5Z1KIJ8lj3Y8W\/J1nTORKWA7muJ2gT8nddO83sxpxXLGQS2WDKCX\/rztvnfVbiwNU91OenV8dfKPqIjGoTqK3Srgm+yMtDlMlXCd9C84DOmz7k3oi5OZPl2OKrX8plY5s35TxVzDgPTshTLIZfvTWzRSaduFUAausJlF7o+jaLePiX2itD9DK5n8EXrci\/Yn24E\/JpW930PdhLnl6QQ07LFyKOLRoDv4Vk1fUmNjEjqaYa3CGEGaRdAFG0SE4qbgVNazvJsfuvHyukAKIKCbywFiX4fd7ixn6yD+WiP+OUkhF2973DJCKRyavk68PhRHhJTOcCqJlt3iGpWqyNSMOCU7ny\/MFoJniyga9lRuHqL\/R0c+ZktyCmEJs3dwxgIIh360H+b9eFuP\/8ppezKxL8kjPoQVX2vMv4kxy\/HALie9PuFBqnQywDGn\/XDtJ4PStLalEClDmq1uJkMMOL2UhWYSCzDz7yT7JzGcnKmrBx7epV4DZwn7t\/mXqBVQFm37W1sy4d6i3zW19IFrexuhv1pwo9aTQkr+DW4\/BO\/mWvc9UyHxKah5G+E\/tPn06klqkFKPGFH6PMQnm3nkxDyXLf0+Rti9qsWCph24hOjnvZ7fiim7ya8vPs0TXPsCsak\/UAlzD1eFD\/zkY2QMmaaRr3VTWpVJJKgVAnnKWy0XVXNBpQgqZSiQ9wMbDzAQtT9dlFERi\/gu74MCoDsJBh75xLeRBwv9qW4IVOQ4PuCOjGRGqKo4YS3Bij9kR3EyK5jIULAYW20e6kHPsp0ZOeLIHkFNfBBeKeHUteazEmewrPpdETCJhXHNxXn3\/8CVZrm2jqqDbZiuFMVB7QEz4\/QLVu3GsKanxam\/MypeFhny0nYz32t7swqNKAyTevVx0Cq4VBOKC9L7ZLOOEx61Cpcwa9MxndzTs97v+IjiuytvLpVXRptCDc50wfxrb9ftm3t8HxeItEoHEmZM4lmITf\/7cMeT4j3cs8Ot+7HfMFVzchkXbvArjkvGuJ3dutcP518oDykiAPpSnxzkrJH8EYAdksDvt7ueCoY9Wdn8UOU4eOTJ\/NqJi6Anpv\/pRAuMTHYLXM8vdDs+LAH4wvFRO64lc5ixgppLEyqKQWUtyVfNH7q5AyLsFYT2I8Vi0HcPVHZ9bjZy5ZLxMXp7a4wKg7zKwImsGLwsyQYczT1nvNeThdR13mmIYIt4lhhWfJS3DCKl6YIbxauiUkDoqUChEDnIpG\/AgmIgRYBrRgUjgH1EEpKSIyZRbVwh7qhbA3rB+ozr58cuGAyYftKu+f7Nqw5ZXdeLtVoaEJB+hmnz0Twecqc2w\/LZNm5FWdbFMU+rDQp9RYMJmPfVyPJ1ncJ+CI3dW3NNMCpzC8Q18HEPIxlhUfufVebCnWLIza1MdGeom0ZGlP7fQv\/1Npbmra5TQfguNe9Ya5CsggtEftlgGqnDmkpABmgZ16eYSUbPDdnYVxRkq+3pZIdF5YYmidF1qTCvlj60JdwdykJ64jCTRLqKGSaVPWKSVt7zx5I8CTesKWBJfv0voJseMmZ8Dx1O9HObxJTVendn8t7dhPHEpsmT9hD32PzNhcqLbZjI\/iZ+q7EgIgxMmldeb5V+5VkOQfF+GuyuXHO8y3wHW4BVO2hSclGEc9waInRQuxn7gxud1AEFH8LT23iRGk1ZMsiau0sLVcGlh0p6nCI0g1Z0oo\/4nIHkQ6rHU\/vkZGj\/PbhzHdqR2pT3KLEApigeL63yjpqxbp8N8\/4cZbIkY6cuvwIiq6f1EO4Db1T6QTWrvLhRMsmKAcCxw639qKAfuV3DhR8yIktJr8DxjuHijGmpgHW7G2\/QGqaEaI7d5XSltSKcC4wckUgXvH+ID+rnIujZIqC\/v8cno+wKFHIlKoOAQt8rFEqcA2ZdmWeiEXHsHeSXCy2ywLodnWQUlwF877Z28rCRfFWQrsRhPAhVxsK3epReWg3Od6EVilHEt8388\/YKLNNUbfUHoaWYYjWfGGpRTKRV+W2ruDUpjOC3HDEGTyyardHB+ZYyMsxygLT70QIPP2Q2eb7Tn5jpF+Cf6USaajV4Ybfq84DMg\/++jq3k+L","iv":"ffb879695ca1b1ae7231e7764b7cccfe","s":"ef63bfd861bac184"}
Share your thoughts. Click here