Columns
February 22, 2017
Oisin Lunny is senior market development manager at OpenMarket
{"ct":"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","iv":"f210b43fb1bd9d0bd2d2ab5e07f16503","s":"0534d3564c0d80f9"}
Share your thoughts. Click here