Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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","iv":"c6084e2e285029d1e89a093d057fb310","s":"14368bf348c238ea"}
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