Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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","iv":"d46b89108addc74eb43dac152ad23a30","s":"c320955a18ed28fc"}
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