Apparel and accessories
March 12, 2026
The German fashion house’s Gen Z-focused subbrand highlights the stories of seven global creatives in its spring/summer 2026 campaign. Image credit: Hugo Boss
By Kiran Gill
German fashion house Hugo Boss is celebrating individualism and raw ambition.
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","iv":"bad78c6e9223fa52e587f63eb09ae772","s":"71f1273ad1e1b2c8"}
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