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May 21, 2022
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Apparel and accessories

Hugo Boss debuts modern rebrand with star-studded campaigns

January 27, 2022

American rapper and producer Future stars in Boss’ new global campaign. Image credit: Hugo Boss

 

By Nora Howe

German fashion house Hugo Boss is entering a new era with the help of some familiar faces.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci reintroduces blue monogram canvas in ’70s-inspired campaign
  4. Register now for free event: Women in Luxury 2022 eConference
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Jaeger-LeCoultre depicts Benedict Cumberbatch ‘in perpetual motion’
  7. Taj Hotels places women at the heart of luxury
  8. What do differing NFT strategies mean for luxury?
  9. Cartier taps into its wild side with contrasting collection
  10. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
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