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Fragrance and personal care

Hugo Boss gives consumers confidence to break out of comfort zones

March 15, 2017

Zac Efron for Hugo Man Zac Efron for Hugo Man

 

By Sarah Jones

German fashion label Hugo Boss is creating a movement in a fragrance campaign that calls for seizing the day.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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