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Dec. 20, 2025
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Apparel and accessories

Hugo Boss hitches growth strategy to sports stars, new tennis styles

January 11, 2024

Ms. Akugue and Ms. Seidel, aged 20 and 18, respectively, have been named the “ones to watch” in their sport. Image credit: Hugo Boss German tennis players Noma Noha Akugue, 20, and Ella Seidel, 18, will wear outfits from Boss at qualifying rounds for the Australian Open this month. Image credit: Hugo Boss

 

By Luxury Daily News Service

German fashion house Hugo Boss is doubling down in the world of on-court fashion.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. Dior builds five-story statement flagship in Beijing
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Exclusive Resorts purchases Inspirato for $59M
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Exclusive Resorts purchases Inspirato for $59M
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