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Dec. 21, 2025
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Apparel and accessories

Hugo Boss hitches growth strategy to sports stars, new tennis styles

January 11, 2024

Ms. Akugue and Ms. Seidel, aged 20 and 18, respectively, have been named the “ones to watch” in their sport. Image credit: Hugo Boss German tennis players Noma Noha Akugue, 20, and Ella Seidel, 18, will wear outfits from Boss at qualifying rounds for the Australian Open this month. Image credit: Hugo Boss

 

By Luxury Daily News Service

German fashion house Hugo Boss is doubling down in the world of on-court fashion.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Dior takes a step towards film with latest perfume ad
  9. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
  10. Dior goes for gold with flashy J'adore campaign
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Exclusive Resorts purchases Inspirato for $59M
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Louis Vuitton introduces Visionary Journeys Seoul

Exclusive Resorts purchases Inspirato for $59M
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