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Jan. 18, 2026
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Apparel and accessories

Hugo Boss hitches growth strategy to sports stars, new tennis styles

January 11, 2024

Ms. Akugue and Ms. Seidel, aged 20 and 18, respectively, have been named the “ones to watch” in their sport. Image credit: Hugo Boss German tennis players Noma Noha Akugue, 20, and Ella Seidel, 18, will wear outfits from Boss at qualifying rounds for the Australian Open this month. Image credit: Hugo Boss

 

By Luxury Daily News Service

German fashion house Hugo Boss is doubling down in the world of on-court fashion.

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  1. CEOs link sustainability initiatives to business value growth: Bain
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  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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