Luxury Daily
The authority in luxury news.
  1. Luxury Unfiltered: Are luxury brands becoming complacent?
  2. Singapore unseats London on list of world’s wealthiest cities: Henley & Partners
  3. Mercedes-Benz grants inside look at Miami residences
  4. Coty starts year with 13pc jump in luxury sales
  5. Equinox Hotel New York hosting two-day sleep retreat this spring
  6. 'House of Matouk' showroom opens in New York City
  7. Richemont agrees to acquire Italian jewelry brand Vhernier
  8. UAE's first Dior Spa debuts at The Lana in Dubai
  9. Why the FTC's attempt to block the Tapestry-Capri deal sets a dangerous precedent
  10. Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Hugo Boss hitches growth strategy to sports stars, new tennis styles

January 11, 2024

Ms. Akugue and Ms. Seidel, aged 20 and 18, respectively, have been named the “ones to watch” in their sport. Image credit: Hugo Boss German tennis players Noma Noha Akugue, 20, and Ella Seidel, 18, will wear outfits from Boss at qualifying rounds for the Australian Open this month. Image credit: Hugo Boss

 

By Luxury Daily News Service

German fashion house Hugo Boss is doubling down in the world of on-court fashion.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Are luxury brands becoming complacent?
  2. Singapore unseats London on list of world’s wealthiest cities: Henley & Partners
  3. Mercedes-Benz grants inside look at Miami residences
  4. Coty starts year with 13pc jump in luxury sales
  5. Equinox Hotel New York hosting two-day sleep retreat this spring
  6. 'House of Matouk' showroom opens in New York City
  7. Richemont agrees to acquire Italian jewelry brand Vhernier
  8. UAE's first Dior Spa debuts at The Lana in Dubai
  9. Why the FTC's attempt to block the Tapestry-Capri deal sets a dangerous precedent
  10. Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
VIDEOS
More Videos

MORE IN Apparel and accessories
Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
Mobility guides year two of Rimowa Design Prize
EssilorLuxottica acquires Japan’s Washin Optical Co.
Made-to-measure garments color Dolce & Gabbana campaign
Turning 110, Puig transforms visual identity
Burberry sponsors outdoor excursions for UK youth



RECENT ARTICLES
Equinox Hotel New York hosting two-day sleep retreat this spring
UAE’s first Dior Spa debuts at The Lana in Dubai
Richemont agrees to acquire Italian jewelry brand Vhernier

Luxury Unfiltered: Are luxury brands becoming complacent?
‘House of Matouk’ showroom opens in New York City
Mercedes-Benz grants inside look at Miami residences