Retail
August 13, 2018
Identifying shoppers is becoming much more important. Image credit: Neiman Marcus
By Brielle Jaekel
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
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","iv":"07cfde94539dac1a70918201a00e69ca","s":"45edd97337b87f50"}
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