Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
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","iv":"56aa145bf12d870138df5b9502685de7","s":"888f7a5537386590"}
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