Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
{"ct":"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","iv":"a7bfa9ab7ab72fcf508a543b57a72f94","s":"9287f9e6519e865a"}
Share your thoughts. Click here