Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
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","iv":"0efe41ef7b68b50bcdaedc62e395ecb9","s":"d91977be0e44960d"}
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