Marketing
September 24, 2018
Model Kendall Jenner is a top driver of branded content actions. Image credit: Estée Lauder
By Sarah Ramirez
More brands are turning to influencers to authentically connect them to new audiences as influencer engagement increases, with more room to grow.
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","iv":"f6c766e9d45336bd2f82497ecdf48c93","s":"8291641eb3928989"}
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