Marketing
March 8, 2019
Michael Kors is among the brands that have had success advertising on Instagram. Image credit: Michael Kors
By Sarah Ramirez
Social media network Instagram is expanding brands’ advertising toolkits with an upcoming option that will allow companies to promote posts by celebrities and influencers.
{"ct":"eqSal\/K7pC7PbBusY++bJR00aaHUNfNxxsyxvQGXP3EnpR\/Esft0He1+OA7azWjGESuiUILdFOQRdc8zWUNHS2vFUFPi5p\/vqXg4bKHSQbIKTIF52wENDEhTYqsmZzulh+JA9vE\/QVFESNeVrIe7Exn6x4P+IUZNuVpn9YH3tHQaqE0p+pCFx048197qzx6NwFO42xBjI13ESJl7REiKgMVruHGrAT0MckAgN17fh+zhcLIZSfyre8Lc4paUNpzobej6dO52AisVsCfqhCAkTOq+PclukZ\/\/cERfL\/WYySAymxG8fyBsZrd11siKlEnm\/09xT6vvz1Zcr\/LSpHGY20FxuD7LQlFFsOLVQj8QopDpc2jVvFqGdNEiAz39tejeuObRV\/nhpGEwsZI\/+44eCYrpY7Fk97\/qiBAC4vhSvgpxYK7beUPr1gueZuVGKrXUCXlxZPCEI6dw5KYV2dLxPqrQt9utkiJuS1m4v6xukBTU6GdH46jd\/OGkUIiPLm6yEFnlXMVlH\/Ut\/0SMz\/tPzr2hjHWeV4HjCurRdY0Ek8AedIWl6bgjJmsuXOn0ZGrrRmw6hoZegEDOBIHsJWOiWGCGU96VBHoeLu4XS1b4InilcQa5LgjpqWJFs\/FY9X92rj+DFAkDVOhlkegQhFHVmrgAquV\/FvquXCyHLzes5rvKH\/2T\/Kd7Tizn8tvKTnfsrkSb7Fm44J\/RIFqc4GuFIMWdJGEw3hCVmHbNsH0+QM+Sv43a1kD2thL4gPy43OjVlCeMv5YXsR4zl8se51rl3WUqL43JkQPNPPTFIxdwliEWc4POmSEas6SRk9ae28g+jO\/3HVEQ6ZpJcIsVtvBjvzeqClV5FlzjzDzjogdppLnAZz3rHMfOa4Me\/aVRkk8E+PeffZ4CAu+sFt2jfry0JsMNC2QMGdr9pXvBTJyZt\/Cd4Z148pSXi997VUdRRMxODJUBAMBOiXDr5w0rMvMRGAIlrywtChLTWuZLFETZsKUIhiwYFn7kQ9LNu\/NFr5RFRzYy3ZzJ5sBjDuOYzFeWLuoB+crs\/R49QYoF2+VGoHyUSkGiukLM8wxvXKO6jm5CgDsQXXusaLH+MvZw6ij4hvjLVEWGiQMU7mO8XFQ0INyA1q6OAmaZaadtMxYtgFclMF5ahU1X5O8QwN4p7QoTPqbOfogCHl8jdPTltep6kv6OUy7dJvG0Ad7jWG\/dMottLYNYmEyVSKk+s6hvezXJdfcVX3Zh9TQxcxRzDqqozeZBYDsiNWiyTCwCnE0YaSkuBRX3DwdJXqIze7Fzn8DaYpTjjzufXzV1O4\/s\/PpbD6On+1fN3eHPwJB3+s9sdrxB0x3lG6DxNjN7RiDwVRLQcLpbPVoMyK3dAcW54X7fTLaAhUBgEuSOFJWMPvzKrdhMB23TlG3R8NKxBltJ7+eCup1pk1MOSVwEzAczasYKJG1\/35Gb936O4k5k8tWGXoYtDSKD7AI+zI7RwubsDlhp3tvhxNY\/G6cUdOI\/JKsGyg6JGjbO7a\/LSITu4PHUgZrfmmsohSaoZmv4y1M1hCmtVdafjbaVpmoOxjPVkn5BevENv9hgLgjn4AX4tYqNSoFWmwr1Yq8wH+t4MOaKmBax6E\/ZwaMu73VUraNOsjimPBMwV2t4psxprR5jpQJRQ6b+iG\/mF1hglJC2NzaE0VLtQq6R5501XlFWnhjb\/zB+xl2Ic+xwGmqN1pHlJth6GsZ0srgZqtimStCrhj6jyVOs5iJzkv0ReXbF2As\/Q6XJARFW+7ihkPq8G+G5hkc1+on1Z55pdFvFeIMeyhXyZsig2tosmacPWd67ZN4+2mLS28CyM1YhiPv2WnmPwTeOIL91wJaTjiySvK9bon5Y17XzkmnKZBvfJBJB6ipvNSuzXUrXrmySZTNpICi765QbHzufDYXX1K9B2SriVhr\/iJfoxzgVXrsF9dsehXUiUqzUgNsKuiPqd5GvKhUFijnbi8w3M1OobqmpqUIc+6q9\/hfi7lMopwE2GF8SEpG5W4yxoIzZdt6gmeDMH7TsfHmxlcXqnHcLCTlljEzJFUpr2JB3h1BbSnmqZBGT5d68zvmoJDGIlzalInBB0XW5TMS6\/Mo9sTIjpVh7AiEILplmCsAbLaWpKGhOGH71\/kDC8gIWaDT0E9pcQWAwM9zF4MdK0HFVlO9RmrrYwaUUafhhBXimQ2dpvxcmb4LbmTDmxvv2JusbYIV+fa0onQ5ndm4mmrkUoqULvjJ6PMZFN\/pmCwtqdlwLzgyqOfn2NFo1ZELnsgolku\/KAGivI0BI9puWHErDhJHdHw+qJuJmzl1sOefKe3T2o2s7iggN4ovEmxhzx7hUQG3W75+uz8wZKGJIp8flzTPI7SRcbIo2o0ZNq4+WEV9mQGLUn6k2iuAksTUDKLppSSQWWtwwbAB15CkjU4BdtMyn4i308rEJMcwVjLxWPINX+OQTTb9mHIQNuDkE8LR3jbJumDQY57QIke3R8BACcEA0IWW\/VWeZxr+9AH\/5oa0I8P2k73LcSzoOtqYqcz5LEds+gt+sN3elBh3Q9eCUOpz+1+cQKX27gXHg20jzCbJMucrxpVQbErWL8gCUPDZ5102ukGUc5Cd7\/vW5rjTzDUr2tDqcIiSU+kucNfaSgvJMbPsxyM1s5mqSGGa4vQLX9ux3wiBezNGL4\/q3n1EPrvtJww7RyErCGIWu5KqLEUFq4H7NKx9Ac9KbCYsq3vzA7fQwZAzVv+buvVty796olAEcXIg8RgmEC019fekDoWOH1eODu20jxbA48vtQOEMjrfplKrcsNNyr9w2WPCeZU7v3w4aQ4SOZuol3bKCZPmnOren\/tT9\/JlHiQuSQl0RZTTIK397cBEkWHgxENhrYvDyarJ9f9WenO4xBgl\/yZaFC13WFGLkg7+UsxeWo\/iKdbouayYlqwFBsMX87UmXmuDlFdWLUVw6Gbmg4M5e1W2oGXm2yHkhTYE0v18KmaPTosMA8CmInNvmmvDiZqL\/1RSaCMgSGIneeGT9uisF64he683n8eGoFW1gVsIz88LHVEVJKphMQv9EdDixPvikA7cuUjM0eCBWnCwz+c3LF7\/zF85WF69KybKdbqvabgBBJd+eTHFu63IGQGPk8RpGsfqqRHsTKZ3jmE\/Fli4A2ImxkxmqrqZN4FyY\/dK8b61AH+dz8daquabvhHn4M85E4Lmnwui59\/sYirJDVazjokpizzbnYGta8dtQWHai8lGOlJ2wR0ucWzfbDahLltkakAVjeNVs6ZJVX6Y4eub0+NWsnm0EDJUQtO5+m1kWrqFFz+8bb2HKLxTpRhn2ZPTVTa7JLzWellvR+LcffmR2DFImyaOxQxLBCV9C5MNiQQlqi1daoadGYeppEa5hji5sUUQr3VlIhmjSgcCi0GAtyRg3nK80BgDk2Z4GDN5sJgn2sBtcPAI9Va46bS9U888bO8KkVhAwhtmHUqSXFQXfzFrJ0s8F9+4iqx7bQQH63zoVv5fYoQv0c4b3OVQAqGMjNXq667bGqVP1TqHNIwmr1nD30H3or88ynqEa2pwp03FwLJW+GxcXZyd1WgAHGWupqXlKwdVEbwy1wY79zKRjTBgbP8BgVl9k5IiQwZXkusWlTjzDoSsx2\/o9seNYMoLqRaKa7EOUKh2esDb1I0D02Q1r+ssPkEv1o2EW9FCOsD3P3jCAAQtbyQXxdhPzQQ\/hLcXkHem5RXLU5+L0LZf1NUIb3yDJWJG0zdcWQlWwVKfj6db5RzG76CMPYCybXJZLuClubanNT5Blzf6FJiHN\/oP9S7DxA\/VR\/qmyw+j9r1EHd4wBWD5nvsg155ktAIiuYNso55aLTEMNn4biC0\/7l8BRnMmIICH13jQ6gPAiG9LwyRhcIM5tcAKmqGPmdIVo0EnjogNe52OFilOdIBieWVEufwlyUMXQ0LMWINxyORnxMDC\/Def17UN\/5tyel4Xaawv5hP56L86p+XJ03YpwFbqnnQDnRr18xaFOpUBCwLZgnHxyEurzC89CQCDiYdxpNwfq0BM2hv4v+xO43aJoCR9fGEF6YQsasTUdQL4rveJnmVIOiv\/7OA0fkt9DCOozH+ZBvVOXmja\/curVL\/Uzvt0fXw4SNS1HIKZEFL9To6WzlOKLFuCjKKTVWhUedqf0mYX5RQd91jCCrm45\/vVuLrg0gMJ7fD\/3MBiLwg98PmuElRdXsU+6WSHsjSyNXm1YNxLu5772NuBx5afssG4lc9pQDH6C87NuP8kKNf\/dPty3OJfnPsk+SLVsT45aBIDkmw5OpLcFtghiw7TBKyUizmCYgo7KhiCWgRkbzJ6UXDZO\/ImZ6E4S2oAt3EEYDyGtSfVvupsBxwf4kaeKNVMFSckhPib9Eaq+Ykz4CKjc5NqJcfvX\/QxzQ9HbcXiTTIcmOuRYp73Z6FD7QWWbVVxOCve\/sSsDhf4oK5IXWJks5ieYfO0b8vW8B\/Ke6aD0aQ5q2wVHLBNk5Q5GSGvWaEM9PM0qPmzzfgSxLd1hopa8LfLOjcgejB8ICEiq8HwiT4IZfe42IL0g\/I6Ul+ZyD6GAEPjO6410aTsS\/\/N5uluf+\/TG5k0LDs2+pxPo5Klazo68s3KkX0IwbFjE367gf1Pc\/RP6EUTaYmJ2\/sR4evNtbedqI+0Di7\/4as8C4\/zevtrY7ZMWlKK3TOe3CNUvjNn\/s9HasiM7owuU6xLiCnGxKk5bFU\/BYC1XyxobfjDfZGk1aGOdWGxqAXZ0OqQWAu0hsx6Ub7jum6fGyJr7Hq592F3k7ibxGxPyAqcJxd9rublage9V1GL\/cFGa2Dq0G3cSEaHSeSrub2AsvDGAyIoDUr1z0mK1aSIFLlRnJxxxESKfG8k7\/rIBwSMIva4\/VlmBwVft8PJh1O385HmsZ05EhthFgX6DSWZPJ3ld+hrcZ0V8HJA01HxKW4QsPF+JWNcuXvVp\/pSdGb1tuwLV7Hl9fGmy1ZpYgWm9+zJ6xkJwHj0+ZjPP2HlswuqAFB4+JcmscG+zJUzKsdgp7J2F7GMuNb63bL0i7sqDd0La7V2Wm+NrVwpU5C4NNYD3LuiPhNQMOZTwo5xuohPSfochxVglnXUj2plhpdKFbZmw\/mBee7Jdjltz5GoiWFwJcdXnFyfzRAEo6\/XhXMpWcJ7CYjaDqSq0n9X2NmNUk9QQx\/BK8ui0c2RB\/jK1bnPZiyo760vTEpT+GqXfFCQ9i7vqsTct3Wu50PPx6Jr8C+FP04e\/SdAXgsNaZvCqXEvGfB18UwHCZNCzkxI8GdoN1GqFD3LSR9oNyzTg1kgqcxbtIYS78zAUfbxfJSHaGFoCRaRbbWhZ+stcELM2aIl1zCzK+VF7tbDZpDxhh2k3ql6YMUY4yO42KbZSurWVxNeGphZy7tH65GbdTSW+yoyo+WpGcJkUXVZoJoxf1fJDIyEWYtk0P6fzVK5SArsJVvPJV+v7w8SYBTPQJlABp1cra0SP56PEu+2kFbopaf4HD3WukD37Rvu9AJU2lSpkOMQpUwMIGwTexHYSec80aGB6c4NCa6IQIu2h++MYnWh7L6jHX+\/PCWKLnP7gw3Y53RORcS82b3kihIF81fuilohSy0BNgU8ofHxi4oQKb\/tP\/6mQsQmX2IYWgVspnJc\/xfdE3fAE55uNgd\/zYwEU8tSfZVHRivLZxfkmXmNgoC+0jpmtoXZfxDaoZmAqD5pOYBi\/RBUJKFPKNjFq1EVsSkoPHFjv46okzqtrLNlvRldc1EhvwJid5gfn72uALzwZlTLexiWqjPE7mBkzLk+mfAnWqhkKaz0EAErdq21WMGXatoGDd+1gM2VQ1gi\/aujoU1Hw\/M+xp+kB6ZMdK5WJIzPc48SclhuGAnzlQHrxix3oh8NRd1RNMl3P7UBdeOpKeRQbdwJ85cEjqK1IOjuvY\/WCz1HMSJMo58gOPlO5SXO+raPxcWAmWOCLdArnJk4PuAOdgbiWPL9UQlm2lnF5Z4BUN6sBaRunhwKp6hlfB4uzlItQGBi2GKFofFxVEb\/nBcCy2gPvukDNntKtybAGazPT77kzIvVanCYzFa1\/MswnEE90DrOca6HUrUfJjSnRhhPIQ+migurfgtqqPXbblDc3jWCNVpIaVgUOhZcVKAUg+YMDqv2Dtpme7eqfoA0tk\/RjrMcoQzPZCVeX99QKpiaWNwVaIuneazDKjoaAwb2MVKhQlf2N\/EyVFj5F9qkfC9GAp0drwiWw3CgPRbyl8DgFSMTpXT6coWUT3J28xE3tUvirucd0oTzpkn+61ZOYqyxYkugX3Hu3BlU4QNnmzbbYJffdOnrldoeF8hjrJL2Xt1560+J1vrEpqn8+lLQwO49Clivge+0JmsqwUDYjBZNHMa13S6SHSsHfoi76P1g8\/uA371JGozcEbWDH+g2FcnqWLt1e0FJdlXEeFFFpzli3z+upMks1f2C7mQacYnXZPdMAvQ+IwYrY1msi58vMOT2SxzXd9RWhtvC6k4eyQbaNkao7gCxUaunIygBy4osuMqd+Q9EHAThwjxeZq9OhgvvA18RA8iR4hblRDT5IYxVlzOmZ8D7+LH\/Cw4j8ZUCc+xxg0hPbMCAeFYUeB8RA+b5ILncauAhx7CIKDq8lgHo8300ccAd1X24e5Rr7rY\/pASMZNicjiFL1vyCJtgKFMoKNjzBU2vUm0ymnf5176GZCOKE534fO0YUfPOSXo\/Kem\/P9PtIug++Ps9+SVoqQaZ2\/NXOp9U\/g0B6I6JVXBVdS+1YIJe\/Pjxm4EjqETmslx0nyx6xry5sYkU2mqq0NdBWFhoUCeNpU7j7I62vCT01tj5Bst43NyITUziAD53EwCUcmK5h4mKzlrB\/zsdFBrKZ9KG\/bdgcsqfvNsdteQ4RonrHCuPTiQ0QJZOFhU\/tuuR+CxOf5CxyPR3VGmoXik6WSzeqk1KvzZ9JYtlsI\/Xu7odUUMclVWWjv8323em7NMWmFZGJ7A3CiyTVWXBITxIrNSx3QIgBGZVXqteS1LAzCY0hVCJPY63xaTpaLA2mjtLxibOXkaayk102FfP6lI1shvaRzplltYljFSrD6mZfmrWLf4RWZt6n+W83DWMKPYPE3s9Xc8ZUeBdN1tSk0roN5Bbk+WV0UTKeA\/q+xZTKm9gij2ku2q3VxCnY3FmCblsEyj266su6JYvYPct+nn7QwrIhaBXiOlldRzQ8fz54K8CV06TO6jv4ID6BTpAfVQhGzO9JGFoQRRz6HPSUXKbQ\/Y0ZppcMtZMnNiWhjvz3kGhvZBYh6tJ157Vjm5I7uu9pcq1ksAKFEV56xCMU1wvsJhDRgr\/Em01l9IvyLeM6Q2FAVXzJxQq9uBNsyzK+kxF6RA9U8sqXgCCsXf62sW3GbiegvsJzX\/bzl4prKfIvts9Y+zE1FJs2qZfsP+NT8+3yeMvxbE7bicy6mU4w1dvMpm6fo8qkA30Kba6G4owuOx6+vRksLp8UITIt1KxoqsD3+0HPmsKRr32YiJOPbfwKrECXMTeqvkmRLlkT0ia7ekEQ25pnuAafkXHBgkesUIfdg3QxAETrZ9CYPkeoKyH4E3ckhPhhSUIf7mhSFJq8KOj6OU2rDK4L0KUWxz5s\/L7+MfyVw1\/wRl6wn5059a2LTWn9hUpyPFlzGWQl+nTKHyNQ3no30aJREfSZGpNACWUHbqyCt9Oi40GhpvYz78y9rGIGKxOlM4bBE4pgqd9olOZRu\/an1pehn2nJOxSnDEDs+CDzScbcDH2kDcNynXV8aAvIA6AFXwhq12fGVDm+eSZ0fMF5ak6KbeFkIblApThpDYCmdxuapekPHJTE2\/k\/vzQMv8INpKgNaQsw4i89KMgsHh3Ogu\/BCw1K6Y6LXt7xokQ6AuRDX\/tG+MJPuY5pV7+bioi9ynVJzbTgg2BhtjerXucYhSSy4LTqtK6deqaV+1D5i9qgwObmS79A2JWjdzDWChNmXaX1elQQpp\/MqO5bYDbpaEYeODXejb4afqcWrFaicj+6at02UCFxXE6ElG22j3xLQU9Gf9V20YrbFyFdSrUdAaovXcspPGR6vIpmAs3N715augUNPBRIevc+YcpknLjHShRx22QaRMsdr0tgCq6ndrDyW5rM4j3mbRq17K6ntvZtUyBy69AkZ\/IMtV4U4gHA1XwlVFjDl8AwPKs28hjF1LdOJopUO\/hfF+qJaSEYzshqptwCQMQi3dJoBEAhmn5ZknDUQvqsHiJUW\/BCTWdtYiXmxO7ag7wMk8QY60YRS4E7dDMqmbrp+lAR3kZ6PrfgFCcefiNjtEfxUEE4FYslJPr\/fJDy3TkpU33SHx9wLzB+7xNjruCDmSsLCobqSR0dYQPpEJAGgZGZDE5ex986FbkxpUbHghzYv6rs3tMOB2aaT2dAWGOss7uTHLQv648wnGU\/WHI2exeZAnQoEISOAZHIhunm9MGOsK5YEQi4fVYRmv1gDuRlkTk\/zPJu\/hmONj7N\/\/msIR9HLvZGzbzaRhGPEsuGyMjiT8g4NBvNfYfKwrwlY6Ap3PXgW1tD+HCbOlm3QM91G8X2QBnZj1vqi\/h1PhM1SwqQcu+BzFJAdY91X0AlbP+yCjdqSJHiVm4kohYMZGUxfa+\/2FWXcAf6si16pQNavT0YDRCcDdbquNmKnpdVxGoPE2s5J2J7ap6vnpgPNoZ5I66ZTMO14nzCFNZU4=","iv":"be433cf381d2f6dcb9e0402f0ec4e7f6","s":"76e1aad7f621d103"}
Share your thoughts. Click here