Marketing
March 8, 2019
Michael Kors is among the brands that have had success advertising on Instagram. Image credit: Michael Kors
By Sarah Ramirez
Social media network Instagram is expanding brands’ advertising toolkits with an upcoming option that will allow companies to promote posts by celebrities and influencers.
{"ct":"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","iv":"884ea7b315b2c740a5d576430d82a956","s":"cdb9ccb1e8125ad7"}
Share your thoughts. Click here