While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
{"ct":"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","iv":"0f6fc5569b1876d99f4921cb92f638ee","s":"0db34fa15c4d2e17"}