While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.
{"ct":"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","iv":"f0a39ea8d502cf72b7ae4f1cf0529832","s":"eebb0a5ddc515dcf"}