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Jan. 17, 2026
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Jewelry

Is Bulgari’s timepiece customization enough to win millennial women over?

March 24, 2017

Customizable components of Bulgari's Serpenti Skin Customizable components of Bulgari's Serpenti Skin

 

By Jen King

Watchmakers across the board are considering new options to entice the youth segment of the market, with tactics ranging from online selling to wearables and increased customization, as horology interest continues to stagnate.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Patrón takes over as official tequila sponsor of Grammy Awards
  5. Ralph Lauren seats new board member
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Saks Global files for Chapter 11 bankruptcy protection
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