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Dec. 14, 2025
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Jewelry

Is Bulgari’s timepiece customization enough to win millennial women over?

March 24, 2017

Customizable components of Bulgari's Serpenti Skin Customizable components of Bulgari's Serpenti Skin

 

By Jen King

Watchmakers across the board are considering new options to entice the youth segment of the market, with tactics ranging from online selling to wearables and increased customization, as horology interest continues to stagnate.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  5. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  6. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  7. Chase opens new Sapphire Lounge in Las Vegas
  8. Gucci revisits archival looks in pre-fall campaign
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