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April 12, 2026
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Jewelry

Is Bulgari’s timepiece customization enough to win millennial women over?

March 24, 2017

Customizable components of Bulgari's Serpenti Skin Customizable components of Bulgari's Serpenti Skin

 

By Jen King

Watchmakers across the board are considering new options to entice the youth segment of the market, with tactics ranging from online selling to wearables and increased customization, as horology interest continues to stagnate.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  5. Louis Vuitton announces Regeneration 2030
  6. The 1916 Company sets up shop on Manhattan Beach
  7. Global deliveries take 15pc hit at Porsche in Q1
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Mandarin Oriental refreshes The Landmark, Hong Kong
  10. Dior hopes to reach new audiences with Noonoouri tribute
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