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Retail

Is China’s ‘618’ shopping fever cooling down?

June 22, 2022

The revenge consumption that emerged in 2020 is hard to replicate in 2022, as Chinese consumers have become more rational and cautious. Image credit: Shutterstock The revenge consumption that emerged in 2020 is hard to replicate in 2022, as Chinese consumers have become more rational and cautious. Image credit: Shutterstock

 

By Wenzhuo Wu

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